11 Easy Twitter Promotion Ideas Bloggers Sometimes Ignore
You have all of this wonderfulness to share so you write a blog post. You press publish and it looks amazing, even if you do say so yourself. Now to get the word out about it.
Twitter is a magical place to get more exposure for your blog posts. One thing that people do a lot more of on Twitter than they do on Facebook is click – they are more likely to click through to a blog post, or click through to an article.
The other great thing about Twitter is that you can also tweet out more often. You can’t bombard people on Facebook, Instagram or LinkedIn every day with 3 or 4 links to your latest blog post, but you can definitely tweet it out more often on Twitter. Not only can you share your new blog posts but you can tweet out your old ones as well – more on that later.
Let's have a look at 11 ways you can ramp up your blog promotion strategy. If you would prefer to watch a video than read scroll down to the bottom of the page.
1. Use Appealing Images
Using appealing images is really important because this is what's going to catch people's eye. Once you've caught their attention they're more likely to read what you have posted. You know what it is like – you are flicking through your Twitter stream (usually on mobile) at a rapid pace and only stop when something catches your eye.
Also, use different images for the same blog post as different things catch different people's eye.
2. Create Tweetables
What are tweetables? Tweetables are little words of wisdom from your blog posts. You want to keep them short and sweet, at about 100 characters. That way people can retweet them and still have room to add their own comments or tag other people.
There are a few ways you can use them. Post them straight onto Twitter without a link, as a tip, and you can use a hashtag or add a link back to your blog post with it. Tweetables are also great to add to an graphic or image.
To find Tweetables, read through your blog post and find little tips or information that would make sense as a stand alone point.
3. Use the Click to Tweet Plugin
We've already talked about tweetables and the ‘Click to Tweet’ plugin is a great addition.
It is a handy little tool that makes your tweetables easy for other people to tweet out, straight from your blog post. They click on the words or an image and it opens up in a little separate window with your tweet already written in it. Then all they need to do is click on the tweet button, and away it goes.
Make sure you add your username to the tweet so you know when people have tweeted it out and you can go and thank them.
There are various plugins out there you can use, There's the official ‘Click to Tweet‘ plugin or CoSchedule has one that you can use as well. I personally use a plugin called Social Warfare as it has the click to tweet option as well as various other functionality. It is a premium plugin whereas the other ones are free. There are a lot of different plugins that do the job, if you don’t like any of those just do a search and you will find others.
4. Use a Variety of Headlines
One of the traps we sometimes fall into is that we write our blog post, share it with the current title and then that is it.
The more different headlines you have the more often you can promote the same blog post. We already talked about using tweetables from the post, with a link back to your blog. You can also just change up the headlines. If you struggle to write headlines there are different tools that can help. Portent has one and there's another one called Kickass Headline Generator. If you don’t like either of those you can do a quick search for headline analyzer or headline creater and you will have many options to choose from.
Different words are going to resonate with different people so you want to create as many options possible for people to click through to your blog post. You did, after all, take all the time to write it youpost and want as many people to read it as possible.
5. Tweet More Than Once
You want to make sure that you are constantly retweeting your content. There are some great tools out there that you can use to schedule and repost your blog posts. There's Hootsuite or Buffer. I use eClincher.
Simply upload the tweets and schedule them out. Some systems, like eClincher, recycle your content. You only need to add it once and then it continuously posts out your tweets. If you are using Hootsuite or Buffer you will have to re-upload the tweets, as it only tweets each post out once.
You can also use a plugin for WordPress to help you with this. The most common is call Revive Old Post. You can choose which posts you want to go out, and then it will automatically post them out at set intervals – be that every hour, every four hours, once a day. You can choose which categories you want it to share from if you don’t want it tweeting out all of your blog posts.
Regardless of which option you choose make sure you are sharing out old blog posts. After writing some new headlines and creating tweetables you will have a lot of different ways that people can find out about your blog posts.
6. Social Share Buttons
Social share buttons are the buttons on your website that people use to share out your content – you will see them at the top and the bottom of this post, as well as down the left hand side. (Don't forget to share this blog post – wink wink!)
Again there are a lot of options for these. As I mentioned earlier I use Social Warfare. There are also free options like Shareaholic or the many other options on the WordPress social share buttons page. They all pretty much do the same thing.
Basically people click on the link and then a pre-populated post appears which they can share out onto their preferred platform. Make sure when you are setting your account up for Twitter that you add your username. That way you will know when someone has tweeted it and then you can see who it was and thank them for it.
7. Pin a Tweet
Pinning a post at the top of your feed is a great way to gain exposure.
Again you want to be using a really great graphic and then you can pin the tweet straight to the top of your feed. The first time people come to your profile that's the thing that they're going to see.
It is easy to do and you can change it out as often as you want.
8. Put a Link in Your Bio
The next strategy is putting a link in your bio. There are two different places to put a link:
1. You can put a link in the area that Twitter has set up for you to put a link in, and
2. You can actually put a link right inside your bio. The link must start with http://. If you just start with www and then your website, it's not a clickable link. It has to be: http://staceymyers.com
Have one of them a link straight through to a blog post so people can easily click on the link and go straight to the post you want them to see.
9. Use Hashtags
I’m definitely guilty of not using hashtags to their full advantage. Twitter and Instagram are the platforms that use hashtags the most.
If you don’t have any hashtags that you use already then you want to start to take notice of the hashtags that people are being used in your niche. Check out the hashtags the influencers in your niche are using.
No one owns a hashtag. So, if someone else is using a hashtag that you'd like to use as well, you can use it. The tips ones, like #Twittertips that I use or #socialmediatips, #beautytips, any of those kinds of ones you can freely use. If you can see that someone's hashtag is pretty much personal to them and their brand, I wouldn't go piggybacking on the top of that or it could get you into trouble. But any of the ones that loads of people are using you can definitely use.
You can research hashtags on Twitter by looking at people’s accounts and tweets, by using the Twitter search functionality or by using one of the various hashtag website that help you see which hashtags are popular. Hashtagify.me or Hashtags.org are a couple of good options.
10. Tag Relevant People
If, in your blog post, you have mentioned someone or linked to their blog post you can sent them a tweet letting them now.
Please note: I said tag relevant people. Don't just tag people, it is really rude and quite spammy if you tag random people so they can find out about your post. People do it to me all the time and it drives me nuts. Only tag people with your blog post link if you actually mentioned them in your blog. You can send them a tweet to tell them that it's in there, or you can tag them with something like, ‘Here is one of Steve's greatest tips about marketing your business on my latest blog post'. You can use something like that and then tag him with his username. That would be completely appropriate – randomly tagging people is not.
11. Use Video or Live Stream
I know this one can seem a bit scary, but the rewards are well worth it.
You can create little video snippets – a bit like tweetables – from your blog posts. You can upload videos to Twitter that are up to 140 seconds (2 mins 20 secs) long. You can also link to longer videos that are hosted somewhere else.
I am doing a similar concept with this blog post, except it is a little back to front. I already created a video (which you can find below) and have now written a blog post using the same content. I will then take these blog post ideas, break them down individually and create smaller videos, and social media posts, for each one. I will then put the videos up on Twitter and also on my YouTube channel.
If you don’t want to have your face on video you can take a certain tip, create a graphic for it using canva or powerpoint, put it up on your screen and record your screen while you talk over it. All the viewer sees is the tip on the screen, not your face. This is a great way to get started if you are a bit shy.
If you feel a more confident you can do some live streaming and share your blog post that way. You can take a piece of your blog post, or you could share your entire blog post – the choices are endless.
Here is a Facebook Live that I did about the blog promotion topics we talk about in this blog post.
There are so many different strategies you can use to help you get more exposure on Twitter, and of course the other social platforms as well. I would love to hear which ones you are going to give a go.
Twitter widgets are great for social engagement, as your visitors can engage with your Twitter content without ever leaving your website. This is really great for added visibility. They can reply, retweet and favorite tweets live on your blog. How cool is that?
Adding a Twitter widget on WordPress is actually pretty simple. Here’s how to do it:
Go to ‘Settings’ in your Twitter account by clicking on the small profile image on the top right hand side. In the drop down menu click settings and then click widget. You will end up with something that looks like this.
Click on Create new. In here it doesn’t matter which of the top 4 you choose as they all take you to the same page.
We'll go through each of them, learn how to create them and what they're going to look like on your website.
Click on Profile and a new window will open.
Now you will see:
Types of Twitter Widgets:
– A collection
– A Tweet
– A profile
– A list
– A likes timeline
– A handle, like @staceylmyers
– A hashtag, like #WhattoTweet
Embedding a Tweet
This is what an embedded tweet looks like. Notice that you can interact live with the tweet inside the blog post. You can like, retweet, share and reply directly through the tweet. As mentioned earlier this is great for social engagement right on your blog.
To embed the tweet, find the tweet on Twitter. Click on the tweet, not the image. It will open out in a pop up window and you will see the unique link for that tweet.
Copy that link and go back to the ‘What would you like to embed?’ page and paste it in there.
Please note that there are other ways to embed a tweet – I am only showing you how to do it using the widget tool in this post.
It will give you a preview of what the tweet will look like and the embed code. We will cover what to do with the embed code once we have covered all the options.
Embedding a Profile
Either copy and paste or type in your username. It is the Twitter website with your username. Mine is www.twitter.com/staceylmyers. Once you put it in you will get three options.
1. Embed Timeline – this is my timeline embedded into the sidebar or my website.
You will want to customise the length of your Twitter feed or it will go down the entire length of your blog. Just above where you get the code you can ‘set customization option’. Set the height of your feed there. I have mine set at 700.
2. Follow Button – Visitors to your website can follow you with one click.
3. Tweet to Button – When this button is clicked on it opens a tweet with your username already in it.
This will show the tweets of all the people you have on a list. If you don’t know how to create lists on Twitter I show you how in this video. Once you have created the list, copy and paste the list web address – just like we did for the tweet – embed it, and away you go.
A Likes Timeline
This will be a list of everything you have liked (used to be favourited). To find this, go to your profile and click on likes. Copy and paste the web address like we have done before. It will look like this www.twitter.com/staceylmyers/likes.
A Twitter Handle
This one will give you the same options as the profile one.
Add in a hashtag for your industry, or one you use yourself, and it will bring up a timeline of all the tweets using that hashtag.Embedd
Embedding the Code
Now that you know how to create all of the widgets we are now going to look at how to embed them into your WordPress website.
Every time you create a widget you get a distinct code for it. To add it to your WordPress website is pretty much a copy and paste job.
We are going to cover adding the embed code into a blog post or page (the procedure is the same) and into the sidebar of your site.
Putting the embed code into a blog post or page
Open up the blog post you would like to embed the tweet or timeline into.
You do need to add the code to the html part of your post. To get there will depend on what editor you are using. Either click on the HTML tab or the Source button – you may have one or both of them. If you have both it doesn’t matter which one you click.
The HTML code might look a bit like gobbledygook but you can still read what is there. Scroll down until you find the section in your post that you want to embed the code.
I scrolled until I saw the words ‘seconds to tweet’ as I knew I wanted to posted it directly under that. You then paste it in.
One thing to note is that when you click back to view it as normal text it will not show you the tweet. It will show you something like this…
It will show the actual tweet in the post once you publish it.
Are you asking yourself, “What can I post on Twitter?” Don’t worry. Even if you don’t have your own content (like a blog posts or videos), you have a number of other options.
Here are a few content ideas you can share on Twitter to gain more followers and increase engagement, even if you don’t have content of your own. Even if you do, these ideas will be helpful and can help round out your social media posting schedule.
If you are really stuck for ideas you can always retweet other people's content. You don't want your Twitter stream to be filled with only content you have retweeted. You want people to be retweeting your content.
One of the easiest things to post on Twitter is quotes. You can easily find hundreds, if not thousands, of quotes by doing a simple Google search. You can get leadership quotes, funny quotes, inspirational quotes… the list is endless.
Simply copy and paste some of the quotes into your feed. Quotes are so easy for other people to retweet.
Here are a few you can use (Click on the 'click to tweet' link and it will post straight out into your feed):
Let us be grateful to people who make us happy, they are the charming gardeners who make our souls blossom. – Marcel Proust <<Click to Tweet>>
The key is to keep company only with people who uplift you, whose presence calls forth your best. – Epictetus <<Click to Tweet>>
The two most important days in your life are the day you are born and the day you find out why. – Mark Twain <<Click to Tweet>>
Sharing the blog posts of other people in your industry is also a great idea.
You can share the entire post with a link. If there is room you can also add a comment about what you thought of the post.
Another option is to pull key ideas from their post and turn those into tweets. Add to the tweet the name of the person that wrote the post. Even better, for both of these options, is to find their username on Twitter and add that to the post. That way they will know you are sharing their content. It is a great way to build relationships.
If you are retweeting posts you can use the 'Retweet with Quote' feature to add your own thoughts.
Share tips and information for the industry or niche you are in. If you are in beauty, you could be sharing skin care tips or how to put on makeup. If you can’t think of anything yourself to do you can always do what we already talked about – share other people’s information on the topic.
If you are sharing other people's tweets, make it easy on yourself and add people to a Twitter list. That way you can find all the people that tweet about similar topics in one place. Adding people to a list is another way to start building relationships with them.
I haven’t really used them in my marketing but I see a lot of people use GIFs. This one here only took me a few seconds to tweet.
You can find GIFs easily when you tweet from the Twitter platform. Click to send a tweet, write in what you want to say and then click on the GIF icon. Here you can search for anything you want. Click on the one you like, it will upload and then click tweet to send.
I'm a Twitter strategist and I support online entrepreneurs to create twitter strategies to gain more leads and exposure for their business. It is easy for me to talk about Twitter but we don’t want to be talking business all the time.
We all have interests outside of our business. What do you think your community might be interested in? Is it beauty, fashion, travel or maybe keeping fit?
You can also post content around some of those topics – photos or information that would be of interest.
Here is an example of a post you could tweet (see how I added in my own comment as well as the link to the blog post):
Heading to Australia? Here are a few places to visit: https://t.co/pHVqxbF0Vy Snorkeling on the reef was a highlight for me!
You can post random facts, questions or funny snippets. Any of those kinds of things, they are going to be well received. Google is such a wealth of information – you can find content on any topic you can think of.
Here are a few you can use (just click on the link beside it and it will post out onto your Twitter):
The average person falls asleep in seven minutes. What about you? <<Click to Tweet>>
What I'd really love for you to do, is take on posting some of your own tweets, if you aren’t already. How often should you post on Twitter? It depends. You should post at least once a day. You could post a tweet of your own, using some of the ideas from this post, and then retweet other people's tweets until you feel more confident or have more content of your own. You don't want your followers to forget about you.
Consistency is key!
Don't forget to thank the people that retweet you. You can find that information by clicking on the 'Notifications' tab in the top toolbar of Twitter.
I would love to connect with you on Twitter – you can find me @staceylmyers.
Let me know how you get on. Have other ideas about what to tweet? We’d love to hear them!
Once you know what you are going to offer, you then need to decide how you are going to create it.
Think about which format is easiest to put together. That is the key to deciding which one you will use. You might love writing but hate your voice being recorded, so it would be a natural choice for you to go for writing an ebook or a report. If you hate writing and love talking then audio or video would be a good way to go. If you feel really shy don't choose a video option as you will continuously put it off and never have a completed product. Pick the one you will procrastinate on the least. Once you have a free gift or two out there in one format, you can start to have a look at the other options. Then you can start to attract people that like to read, listen, or watch videos. To begin with, stay inside your area of comfort to make sure you actually get it produced.
Ideally with your free offer you want the receiver to learn something, be able to implement it, and see a result with it. That way people know you are someone that can help them get the results they want and will start to look at what else you have to offer.
The format I find the easiest is creating screen share video training. A lot of my free offers are a PDF with the key learnings outlined and then video training to accompany it.
Here is a list of different formats you could use for delivering your free offer. Some are easier to create than others.
Chapters from a book
How to guide
Chapters of a book
PowerPoint slides with voice over
After looking at the lists which option seems like it would be the easiest for you to create based on your tech skills and preferred delivery method? I'd love to hear your comments below.
Social Media is great for building community but it isn’t great for selling products. People just don’t buy straight from social media.
Of course, there are a few exceptions, but on the whole it just simply doesn’t happen. (I am going to add a caveat here, that since the explosion of live streaming there has been an increase in people making purchases from watching a live stream event.)
But, on the whole, people are not clicking on your link in Facebook and buying your $497 coaching program, or even your $97 course.
If people aren’t buying through social media, what should you be using it for?
Building Your List.
People that say email marketing is dead, are off their rockers.
Not starting to build their email list straight away is one of the biggest regrets of business owners.
You’ve probably heard it before – we don’t own our social media sites. We do, however, own our email subscriber list and no one can take it from us (if we have it backed up).
Social Media is a great resource for building your list. You can show yourself as someone that knows what they are talking about and then people what to learn more from you.
So – where do you start with building your list?
You need to offer something people want – for free – that they are willing to part with their email address for.
I was always taught that you need to create this massive free offer that is so amazing that people would pay for it. I created some of those – they took me weeks to put together. I can also tell you I have about 6 of them still sitting on my computer, never finished.
I no longer believe that your free offer has to be as big as a paid product. People barely finish products they pay for, let alone ones they get for free.
There's another problem with putting together a big product as your free offer – it is so overwhelming for the person starting out, that they never actually get started creating anything.
Years go by and they never build their list because, they didn’t know where to start.
I don’t want that to happen to you.
My new belief is: One problem – One Solution.
Your free offer shouldn’t be big enough to solve World Peace. It should solve one problem that someone is having.
Ideally with your free offer you want the receiver to learn something, be able to implement it, and see a result with it. That way people know you are someone that can help them get the results they want.
If you have been following me for any length of time you will know that I love Twitter. If you are going to be on Twitter you want to make sure that you are following and interacting with people that are going to engage back with you.
Not all Twitter users are created equally. If you are looking to build a thriving and engaged community you want to be following, and have following you, people that are already talking and tweeting other people's content.
The goal being, that if they are interacting and retweeting other people's content and you tweet something of interest, that they will then interact with you and share your content.
So, poisoning your mind with your mouth. What do I mean by that?
What we say has a massive impact on our beliefs about ourselves.
[ctt title=”We don\'t have any control over the thoughts that come into our mind. We do, however, have control over what we do with them.” tweet=”We don't have control over the thoughts that come into our mind, we do have control over what we do with them. @staceylmyers” coverup=”RJI21″]
Thoughts enter our heads and then there are a few things we can do with them. We can simply acknowledge we had them with a simple – ‘There is that thought again’, or, we can get into a dialogue, or back and forth conversation, with them.
The other thing we can do is have them come out of our mouths.
Here is an example:
The other day I was watching a webinar and the host was saying that she struggles with using ‘um’ and ‘er’ a lot when she is doing a presentation. Every single time she verbalizes that she sends the message back to her brain and reinforces to herself that she struggles with it. What, of course, is going to happen? She will continue to struggle with it.
What I invite you to do is, next time you have thoughts like; ‘Oh, I'm not very good at that,’ or ‘I shouldn't be doing this,’ or ‘Who do I think I am to think I can achieve that?’ is to just acknowledge the thought is there and leave it at that. When I say ‘acknowledge the thought’ I mean to just notice it, and that’s it. In the dictionary acknowledge means – accept or admit the existence of.
What we don’t want to do is try to fight with it.
Another idea people suggest is to flip it and then say something positive – like an affirmation. You might say, ‘I'm not very good at math’. The idea would be that you would then say something to yourself like – ‘I'm really good at math, so I find it easy, and I love it.’
If this works for you that is great – but for me this strategy is still giving power to the thoughts we are trying to ignore, because we are still spending time interacting with them.
Affirmations are very powerful, but I don’t think this situation is the best place to use them.
It’s all about just noticing it and moving on. I invite you to, next time you have a thought about yourself, just think, ‘Oh, there's that thought again.’ We don't even need to do anything with it, and we definitely don't need to share it with other people.
It's not about keeping it a secret, it's because every single time we say it to somebody else, again, we're reinforcing that belief to ourselves.
Instead you could say something like: I am working on improving the number of um’s and er’s I use when I am speaking.
The other interesting thing is that these thoughts are mostly mean or unhelpful.
We don't find ourselves naturally saying, ‘Oh, you're so wonderful,’ or, ‘That was really amazing what you did,’ or, ‘You're such a great friend.’ They are not the thoughts we have. We have the, ‘You're stupid’ ones instead.
One other thing I want to touch on are the throw away comments that we have. I know I used to say quite a lot, ‘I'm really stressed about that’, or, ‘It’s really stressful, right now.’ When I stopped and asked myself, ‘Are you really stressed about that?’ Well, actually, I wasn’t. I don’t say that anymore.
We have these little default phrases that we say to ourselves about things. They can be recurring ones. And they don’t serve us in any way.
For a lot of years I thought I was the only person that had these crazy thoughts. I thought everyone else was all sorted and it was only me who suffered with such negativity about myself. It's not true! Every single person has them, it's how we're wired as human beings. We all have them – it is just that my version (what I say to myself) might be a different to yours.
Here is the original periscope I filmed on the topic:
I am interested to hear what types of things you say to yourself. Please also share how you get on applying this idea when you have unhelpful thoughts.