When I first started my business I hated the thought of doing keyword research. What I discovered was that after I sat down and took a bit of time to learn how to do it properly it wasn’t anywhere near as bad as I thought (like most things, probably). In the ‘Keyword Research for Bloggers' video I take you through some basic keyword research.
There's something I want to talk about first, though.
It is more important that you get your blog posts done, than spend loads of time working out what the correct keywords are for your blog post. I know when I first started blogging, doing keyword research and working out what the best keywords were, was something that kind of scared me a little bit and held me back. Don’t let this happen to you. Make sure that you are writing blog posts, whether they have the correct keywords or not.
You will naturally be using keywords just by talking about the topics of your business.
In this video I show you 3 different tools you can use and how to do some basic keyword research.
You will find any links referenced in the video below.
Not sure how to plan blog post topics? Well, it is actually really quite an easy process to go through, once you know how. (If you'd prefer to watch, you can do so here.)
ONE: Decide on the overarching content theme of your blog.
I’m sure you already have a good idea of what you want to blog about.
The main idea of your blog is, of course, going to be whatever your area of expertise it. Are you a doctor, nutritionist, coach…?
My main theme is ‘helping people to take their expertise and turn it into a business’.
I have created a few sheets you can use to help you write this out.
TWO: Know who you are creating content for.
If you are a nutritionist, who do you want to help? People with diabetes, mums that have just had a baby, people in business who need to move more often? It is easy to think that we can help everyone but we need focus on a slightly smaller community, than everyone.
My ideal client is – women who have a job, that are looking to build a business using their knowledge and expertise. It is either what they have been doing in their jobs or what they have been studying for.
THREE: Work out the main topics for your blog posts.
Now you want to decide the main topics you are going to talk about.
If you have a product idea you can work backwards, like I have and will show you how to do shortly. Before I knew what my main product was going to be I just used the main content ideas that I wanted to talk about.
Take a bit of time to write down what your main topics are going to be.
(Remember to grab the sheets if you want to use those to plan this out.)
Let’s have a look at how I worked out the main topics for my blog posts.
I have a program called ‘From Idea to Open for Business’ where I take you through the 7 steps of creating a business online, serving people with your knowledge and expertise.
The areas covered in the 7 steps are the main topic ideas I use.
The 7 steps are Gaining Clarity, Branding, Website, List Building, Content Creation, Packaging Your Knowledge and Marketing.
I also talk about mindset and having a full time job while running a business. I don’t talk about all the topics in an equal amount. But that is what forms the basis for all of my content.
Take a bit of time to write our your main topic ideas.
FOUR: Decide on your sub topics.
Once we have the main ideas then we want to go a little deeper.
Let's have a look at the marketing topic from my list.
Marketing is the main topic.
Email Marketing is then a subtopic.
Then I start to consider what, inside of email marketing, I might want to talk about.
I use ActiveCampaign as my autoresponder service provider, so I might create some content around using ActiveCampaign. Why I use it, how to use it. I could do some ‘how to’ videos about that.
As you can see, I've taken the main ideas and then broken them down again.
Let’s look at one more example:
Gluten Free (main blog theme or it may be that, if you have a health blog, it could be one of your main topics, not the main blog theme itself).
Benefits of going gluten free
Signs you might have a gluten intolerance
Guten free recipes
one pot recipes
recipes to do with the kids
Now, if you're not sure, or you can't think of any content ideas inside of a topic, then maybe that topic isn't a main topic that you want to use for your website.
It might be something that you talk about every now and then, but it mightn't be one of your main content ideas.
Go back to the sheets and add in your sub-topics. There are multiple layers you can go down. Even inside one pot recipes, you could go deeper with vegetarian or family recipes.
Stuck for ideas? Included in the template are a list of ideas you can use if you are stuck.
Now, you might be wondering what IGTV is. Basically it's a new long form sharing service that's provided by Instagram. We are going to look at how you can get started with IGTV.
(There is a video tutorial at the end of this post that also covers most of what is being said here, if you prefer to watch.)
There is a whole new app for it, but if all you want to do is watch the videos you can do that through the Instagram app. You can upload videos anywhere in length between 15 seconds and 10 minutes. If you have a verified, or large, account you can upload videos up to an hour in length.
If you are going to download the IGTV app you don’t have to set up a new account as it pulls everything into it from Instagram.
Like any of the new platforms that come out, I think it is good to check it out and see if it can fit into the marketing plans for your business. We don’t need to be doing everything that is out there. Just use the platforms that make the most sense to you and your audience.
Get on there, watch some videos and have a bit of a play around.
I found the experience slightly weird as it feels like I am watching a live stream when I watch the videos and then to upload my own, it felt the same as when I do a live stream when I recorded it, but I was only recording it to my phone and then uploading it.
You could edit your videos and make them really polished and you will see in the video how Chris Ducker is repurposing content on the platform. I don’t think I am going to use it for polished videos, I will continue to do those on YouTube.
What I think is the biggest draw is that you can add a link to the description, which makes it very easy for people to be invited to visit other content or your other channels. It has always been one of the things I find hard on Instagram, as well in Instagram stories (as I don’t have 10 000 followers), not being able to direct people anywhere else.
In this video I take you through how to get started with IGTV, whether you want to be a viewer or creator on the platform.
I would love to hear if you are going to use IGTV as a marketing tool in your business.
It is important to have clarity around who your ideal customer avatar is. We think we can help everyone, which we mostly can, but to have a successful business we need to be talking to a specific group of people.
For me, I help women that have a job, start an online business on the side using their knowledge and expertise. The conversations that have I with are vastly different than I would have with people who work fulltime in their business and want to start taking on employees.
Both of these groups run online businesses but their needs are so vastly different. That is why, the more specific you can get, the better and easier it is for you.
In this video I share a super simple way to help you get clear on who your ideal client is. I include how to use this knowledge to come up with lots of content ideas.
Now that you are clear on who your ideal client is then it is time to create your own free offer to show them how you can support them in getting the results they want. Click on the image to grab your free copy.
Who is your ideal client? I would love to hear about them in the comments below.
One of the biggest hurdles people have when trying to get past the Twitter follow limit is actually knowing how to unfollow the number they need to unfollow so they can follow more people.
If you aren’t familiar with the follow limits you cannot follow more than 5000 people without having near to that number following you back. There isn’t an exact number as it is different for each account.
The other follow limit is that you can’t follow more than 1000 accounts per day. This is a limit from Twitter but if you don’t have a large account I wouldn’t be following more than 50 to 100 people each day as you don’t want Twitter to suspend your account for following too many people at once.
I use the Manage Flitter app to:
Clean up and manage who I follow – to make sure I am following people that are active, have profile images and speak English.
Find out who isn't following me back.
Find out which inactive accounts I follow.
In this video I teach you how to use Manage Flitter to help you get past the Twitter limit. It is one of the main Twitter tools I use to manage Twitter followers.
What other tools are you using to manage your social media? I would love to hear about them.