How hard is it to plan out your blog post topics? Well, it is actually really quite an easy process to go through. (In the video below I also show you how to plan blog posts – if you would prefer to watch.)
The first thing you want to do is decide on the main topics for your blog. I am sure you already have a good idea of what you want to blog about and who your blog is going to be for.
If you are struggling with, or are just not sure, how to get clear on who your ideal client is, I have a video that will help. It takes you through everything you need to know to work that out for yourself.
Let’s have a look at how I worked out the main topics for my blog posts.
I have a program called ‘From Idea to Open for Business’ where I take people through the 7 steps to creating a business online serving people with your knowledge and expertise. The topics covered in the 7 steps are my content areas or overarching blog topic ideas.
The 7 steps are Gaining Clarity, Branding, Website, List Building, Content Creation, Packaging Your Knowledge and Marketing.
I also talk about mindset and having a full time job while running a business. I don’t talk about all the topics in an equal amount. But that is what forms the basis for all of my content – the main content areas.
Once we have the main idea then we want to go a little deeper:
Let's have a look at the marketing topic.
Marketing is the main topic
Email Marketing is then a subtopic.
Then I start to consider what, inside of email marketing, I might want to talk about.
I use ActiveCampaign as my autoresponder service provider, so I might create some content around using ActiveCampaign. Why I use it, how to use it. I could do some ‘how to’ videos about that.
As you can see I've taken the main ideas and then I start to break them down again.
I've created you some great little templates that you can use to work out your own topics – it has room for your main categories, then you're kind of subcategories, and then breaking that down further into some blog posts ideas. Just click on the image and it will take you to the page to grab them.
In this video I go into a bit more detail of how to plan blog posts.
I'd love to hear how you plan out your blog posts. Leave your ideas in the comments below.
Now, you might be wondering what IGTV is. Basically it's a new long form sharing service that's provided by Instagram. We are going to look at how you can get started with IGTV.
(There is a video tutorial at the end of this post that also covers most of what is being said here, if you prefer to watch.)
There is a whole new app for it, but if all you want to do is watch the videos you can do that through the Instagram app. You can upload videos anywhere in length between 15 seconds and 10 minutes. If you have a verified, or large, account you can upload videos up to an hour in length.
If you are going to download the IGTV app you don’t have to set up a new account as it pulls everything into it from Instagram.
Like any of the new platforms that come out, I think it is good to check it out and see if it can fit into the marketing plans for your business. We don’t need to be doing everything that is out there. Just use the platforms that make the most sense to you and your audience.
Get on there, watch some videos and have a bit of a play around.
I found the experience slightly weird as it feels like I am watching a live stream when I watch the videos and then to upload my own, it felt the same as when I do a live stream when I recorded it, but I was only recording it to my phone and then uploading it.
You could edit your videos and make them really polished and you will see in the video how Chris Ducker is repurposing content on the platform. I don’t think I am going to use it for polished videos, I will continue to do those on YouTube.
What I think is the biggest draw is that you can add a link to the description, which makes it very easy for people to be invited to visit other content or your other channels. It has always been one of the things I find hard on Instagram, as well in Instagram stories (as I don’t have 10 000 followers), not being able to direct people anywhere else.
In this video I take you through how to get started with IGTV, whether you want to be a viewer or creator on the platform.
I would love to hear if you are going to use IGTV as a marketing tool in your business.
It is important to have clarity around who your ideal customer avatar is. We think we can help everyone, which we mostly can, but to have a successful business we need to be talking to a specific group of people.
For me, I help women that have a job, start an online business on the side using their knowledge and expertise. The conversations that have I with are vastly different than I would have with people who work fulltime in their business and want to start taking on employees.
Both of these groups run online businesses but their needs are so vastly different. That is why, the more specific you can get, the better and easier it is for you.
In this video I share a super simple way to help you get clear on who your ideal client is. I include how to use this knowledge to come up with lots of content ideas.
Now that you are clear on who your ideal client is then it is time to create your own free offer to show them how you can support them in getting the results they want. Click on the image to grab your free copy.
Who is your ideal client? I would love to hear about them in the comments below.
One of the biggest hurdles people have when trying to get past the Twitter follow limit is actually knowing how to unfollow the number they need to unfollow so they can follow more people.
If you aren’t familiar with the follow limits you cannot follow more than 5000 people without having near to that number following you back. There isn’t an exact number as it is different for each account.
The other follow limit is that you can’t follow more than 1000 accounts per day. This is a limit from Twitter but if you don’t have a large account I wouldn’t be following more than 50 to 100 people each day as you don’t want Twitter to suspend your account for following too many people at once.
I use the Manage Flitter app to:
Clean up and manage who I follow – to make sure I am following people that are active, have profile images and speak English.
Find out who isn't following me back.
Find out which inactive accounts I follow.
In this video I teach you how to use Manage Flitter to help you get past the Twitter limit. It is one of the main Twitter tools I use to manage Twitter followers.
What other tools are you using to manage your social media? I would love to hear about them.
Canva is such a great tool for creating graphics. When I first started my business I had no idea how to create graphics. After many hours of trial and error and a few courses, I am pleased to say I have more of an eye for it now. (Full disclosure: I had someone help me with the lovely graphic you see above). I'm no designer but I can put something half decent together.
In this Canva tutorial I teach you how to use Canva to create reports and checklists. There are many reasons to create reports and checklists in your businesses. One of the main reasons I use them is for lead magnets or free opt in offers.
What tool are you using for your business? I'd love to hear in the comments below!