When I first started my business I hated the thought of doing keyword research. What I discovered was that after I sat down and took a bit of time to learn how to do it properly it wasn’t anywhere near as bad as I thought (like most things, probably). In the ‘Keyword Research for Bloggers' video I take you through some basic keyword research.
There's something I want to talk about first, though.
It is more important that you get your blog posts done, than spend loads of time working out what the correct keywords are for your blog post. I know when I first started blogging, doing keyword research and working out what the best keywords were, was something that kind of scared me a little bit and held me back. Don’t let this happen to you. Make sure that you are writing blog posts, whether they have the correct keywords or not.
You will naturally be using keywords just by talking about the topics of your business.
In this video I show you 3 different tools you can use and how to do some basic keyword research.
You will find any links referenced in the video below.
Not sure how to plan blog post topics? Well, it is actually really quite an easy process to go through, once you know how. (If you'd prefer to watch, you can do so here.)
ONE: Decide on the overarching content theme of your blog.
I’m sure you already have a good idea of what you want to blog about.
The main idea of your blog is, of course, going to be whatever your area of expertise it. Are you a doctor, nutritionist, coach…?
My main theme is ‘helping people to take their expertise and turn it into a business’.
I have created a few sheets you can use to help you write this out.
TWO: Know who you are creating content for.
If you are a nutritionist, who do you want to help? People with diabetes, mums that have just had a baby, people in business who need to move more often? It is easy to think that we can help everyone but we need focus on a slightly smaller community, than everyone.
My ideal client is – women who have a job, that are looking to build a business using their knowledge and expertise. It is either what they have been doing in their jobs or what they have been studying for.
THREE: Work out the main topics for your blog posts.
Now you want to decide the main topics you are going to talk about.
If you have a product idea you can work backwards, like I have and will show you how to do shortly. Before I knew what my main product was going to be I just used the main content ideas that I wanted to talk about.
Take a bit of time to write down what your main topics are going to be.
(Remember to grab the sheets if you want to use those to plan this out.)
Let’s have a look at how I worked out the main topics for my blog posts.
I have a program called ‘From Idea to Open for Business’ where I take you through the 7 steps of creating a business online, serving people with your knowledge and expertise.
The areas covered in the 7 steps are the main topic ideas I use.
The 7 steps are Gaining Clarity, Branding, Website, List Building, Content Creation, Packaging Your Knowledge and Marketing.
I also talk about mindset and having a full time job while running a business. I don’t talk about all the topics in an equal amount. But that is what forms the basis for all of my content.
Take a bit of time to write our your main topic ideas.
FOUR: Decide on your sub topics.
Once we have the main ideas then we want to go a little deeper.
Let's have a look at the marketing topic from my list.
Marketing is the main topic.
Email Marketing is then a subtopic.
Then I start to consider what, inside of email marketing, I might want to talk about.
I use ActiveCampaign as my autoresponder service provider, so I might create some content around using ActiveCampaign. Why I use it, how to use it. I could do some ‘how to’ videos about that.
As you can see, I've taken the main ideas and then broken them down again.
Let’s look at one more example:
Gluten Free (main blog theme or it may be that, if you have a health blog, it could be one of your main topics, not the main blog theme itself).
Benefits of going gluten free
Signs you might have a gluten intolerance
Guten free recipes
one pot recipes
recipes to do with the kids
Now, if you're not sure, or you can't think of any content ideas inside of a topic, then maybe that topic isn't a main topic that you want to use for your website.
It might be something that you talk about every now and then, but it mightn't be one of your main content ideas.
Go back to the sheets and add in your sub-topics. There are multiple layers you can go down. Even inside one pot recipes, you could go deeper with vegetarian or family recipes.
Stuck for ideas? Included in the template are a list of ideas you can use if you are stuck.
Ever found yourself stuck for blog post ideas? It is something all bloggers experience at some point.
Here are 7 ideas that will get you out of trouble:
1. Share your Favourites: Share your favourite book, website, podcast or movie that would be relevant and valuable to your readers.
2. Social Media: Social media is a great place to find content ideas. Have a look at accounts of other people in your niche and see what is being talked about. You can also ask if anyone on your page has any questions they would like answered.
3. Share Worksheets and Checklists: Everyone loves a checklist. There is scientific evidence that you release some feel good hormones when you tick off something on a to-do list or checklist.
4. Teach Something: People always want to learn something new. What is something new and relevant that you could educate them about.
5. Interview Someone: Interview someone interesting in your niche. You could interview them on audio or host a written interview. You send the guest some questions by email – they respond – and then you post the questions and their reponses to your blog. Easy Peasy!
6. Share a Video: With literally millions of videos on YouTube, you would surely be about to find something of value to share with your readers.
7. Invite a Guest Blogger: Invite someone to write a blog that is relevant for your niche.
I would love to hear how you generate ideas. Leave your tips in the comments below.
Have you heard of Paper.li? You may have seen it and not known what it was. Have you seen these posts on Twitter? This is an automatically generated tweet that goes out notifitying me that someone has included my in one of their editions.
When I click on the link and go to see what it is that he shared, it looks like this. This is what a tweet shared looks like. If it was a blog post then you would see an image or an image with a summary.
So, what is Paper.li?
Paper.li is a content curation service that let's you turn socially shared content into beautiful online newspapers and newsletters. But more than that it's an easy to use, powerful tool that helps you save time by surfacing content (blogs, articles, sites, video,images) and people who are interested in the same topics that you are!
It is a really great content creation tool. You can pull content from anywhere you want and have it appear in your paper.
This is a Google hangout that I did with Carol Bremner who has been having some good success with publishing Paper.li papers.
This video is longer than my usual short ones. I watch a lot of videos and find it handy to use the video speed setting options in YouTube. Click on the little cog wheel to the right on the video toolbar and find ‘speed'. Click on that and you can watch the video up to two times faster. I have definitely found this handy when watching videos.
What topic could you do a Paper.li paper about? Comment below.
As many of you know we are taking the book ‘Build Your List with 30 Daily Doables‘ on a blog tour. Some of the blog hosts have kindly donated prizes to give away to people that have taken part in the tour. We are using Gleam as the system to run the contest. We are running it on the blog posts but you can also put it in an app on Facebook.
Here you will see a run through of the app and how to set up a contest.
Running contests or competitions is a great way to build your list and expose more people to what you have to offer. Make sure what you give away is relevant to what it is that you want to be known for. Don't give away a course on gardening when you teach people how to fish. It has to be congruent with your message. I usually give away prizes from my own business – coaching, products or programs. But for the blog tour I wanted to showcase some of the people that hosted us along the way.
PLR stands for Private Label Rights. PLR is content created that you can purchase and claim authorship of. It used to be just written material but now includes images, web pages, video, PowerPoint, sales copy, mind maps, infographics, audio and much, much more.
PLR is a fantastic resource to use as a starting point when creating your own content. You can take PLR and practically turn it into anything you want. You can use it as it is (after making some modifications) or you can repurpose it – taking the ideas from an ebook and turning that into video training or even an information product.
It is not advisable to use PLR in the exact format you purchased it in. You are not the only person that has purchased that package – so you will want to add your own flair to it. Reputable PLR stores limit the number of copies they sell so that there aren't hundreds and hundreds of copies of the same content out there. You don't have to rewrite it all, as that would defeat the purpose of buying it, but you will need to make some changes to it.
I few ways you can quickly and easily change up written PLR:
Change the title
Reword the subheadings
Change the order of the paragraphs
Change words to use your own voice
Add additional information
Tell some stories or give unique examples
Vary the sentence openers
Move some sentences around
Change the format or layout
I mostly only buy PLR in topics I already know something about, otherwise I won't be able to add my own spin to it. It can be a massive time saver. I teach people how to use Aweber. I created my own video training on it and then purchased a PLR pack on teaching how to use Aweber. The reason I did that is because in the PLR back there were a few checklists and cheatsheets on the set up process. It would have cost me more money in time to create all of that myself than the $17 paid for it. I spent a bt of time making it my own and was then able to give it as an extra resource with my own training.
PLR is relatively inexpensive as more than one person is purchasing it. People that write PLR can make a lot more money writing an article once and selling it over and over again to different people than they can writing one article for one person.
You want to make sure that you purchase your PLR from a reputable source. That way you know the content is going to be good and that they haven't sold 1000 copies of it.
I am hosting a free training that walks you through step-by-step how to create a free opt in using PLR. Tuesday 17th February – 3pm EST/8PM UK time. Pop your details below to save yourself a seat.