When I first started my business I hated the thought of doing keyword research. What I discovered was that after I sat down and took a bit of time to learn how to do it properly it wasn’t anywhere near as bad as I thought (like most things, probably). In the ‘Keyword Research for Bloggers' video I take you through some basic keyword research.
There's something I want to talk about first, though.
It is more important that you get your blog posts done, than spend loads of time working out what the correct keywords are for your blog post. I know when I first started blogging, doing keyword research and working out what the best keywords were, was something that kind of scared me a little bit and held me back. Don’t let this happen to you. Make sure that you are writing blog posts, whether they have the correct keywords or not.
You will naturally be using keywords just by talking about the topics of your business.
In this video I show you 3 different tools you can use and how to do some basic keyword research.
You will find any links referenced in the video below.
Not sure how to plan blog post topics? Well, it is actually really quite an easy process to go through, once you know how. (If you'd prefer to watch, you can do so here.)
ONE: Decide on the overarching content theme of your blog.
I’m sure you already have a good idea of what you want to blog about.
The main idea of your blog is, of course, going to be whatever your area of expertise it. Are you a doctor, nutritionist, coach…?
My main theme is ‘helping people to take their expertise and turn it into a business’.
I have created a few sheets you can use to help you write this out.
TWO: Know who you are creating content for.
If you are a nutritionist, who do you want to help? People with diabetes, mums that have just had a baby, people in business who need to move more often? It is easy to think that we can help everyone but we need focus on a slightly smaller community, than everyone.
My ideal client is – women who have a job, that are looking to build a business using their knowledge and expertise. It is either what they have been doing in their jobs or what they have been studying for.
THREE: Work out the main topics for your blog posts.
Now you want to decide the main topics you are going to talk about.
If you have a product idea you can work backwards, like I have and will show you how to do shortly. Before I knew what my main product was going to be I just used the main content ideas that I wanted to talk about.
Take a bit of time to write down what your main topics are going to be.
(Remember to grab the sheets if you want to use those to plan this out.)
Let’s have a look at how I worked out the main topics for my blog posts.
I have a program called ‘From Idea to Open for Business’ where I take you through the 7 steps of creating a business online, serving people with your knowledge and expertise.
The areas covered in the 7 steps are the main topic ideas I use.
The 7 steps are Gaining Clarity, Branding, Website, List Building, Content Creation, Packaging Your Knowledge and Marketing.
I also talk about mindset and having a full time job while running a business. I don’t talk about all the topics in an equal amount. But that is what forms the basis for all of my content.
Take a bit of time to write our your main topic ideas.
FOUR: Decide on your sub topics.
Once we have the main ideas then we want to go a little deeper.
Let's have a look at the marketing topic from my list.
Marketing is the main topic.
Email Marketing is then a subtopic.
Then I start to consider what, inside of email marketing, I might want to talk about.
I use ActiveCampaign as my autoresponder service provider, so I might create some content around using ActiveCampaign. Why I use it, how to use it. I could do some ‘how to’ videos about that.
As you can see, I've taken the main ideas and then broken them down again.
Let’s look at one more example:
Gluten Free (main blog theme or it may be that, if you have a health blog, it could be one of your main topics, not the main blog theme itself).
Benefits of going gluten free
Signs you might have a gluten intolerance
Guten free recipes
one pot recipes
recipes to do with the kids
Now, if you're not sure, or you can't think of any content ideas inside of a topic, then maybe that topic isn't a main topic that you want to use for your website.
It might be something that you talk about every now and then, but it mightn't be one of your main content ideas.
Go back to the sheets and add in your sub-topics. There are multiple layers you can go down. Even inside one pot recipes, you could go deeper with vegetarian or family recipes.
Stuck for ideas? Included in the template are a list of ideas you can use if you are stuck.
Ever found yourself stuck for blog post ideas? It is something all bloggers experience at some point.
Here are 7 ideas that will get you out of trouble:
1. Share your Favourites: Share your favourite book, website, podcast or movie that would be relevant and valuable to your readers.
2. Social Media: Social media is a great place to find content ideas. Have a look at accounts of other people in your niche and see what is being talked about. You can also ask if anyone on your page has any questions they would like answered.
3. Share Worksheets and Checklists: Everyone loves a checklist. There is scientific evidence that you release some feel good hormones when you tick off something on a to-do list or checklist.
4. Teach Something: People always want to learn something new. What is something new and relevant that you could educate them about.
5. Interview Someone: Interview someone interesting in your niche. You could interview them on audio or host a written interview. You send the guest some questions by email – they respond – and then you post the questions and their reponses to your blog. Easy Peasy!
6. Share a Video: With literally millions of videos on YouTube, you would surely be about to find something of value to share with your readers.
7. Invite a Guest Blogger: Invite someone to write a blog that is relevant for your niche.
I would love to hear how you generate ideas. Leave your tips in the comments below.
As many of you know we are taking the book ‘Build Your List with 30 Daily Doables‘ on a blog tour. Some of the blog hosts have kindly donated prizes to give away to people that have taken part in the tour. We are using Gleam as the system to run the contest. We are running it on the blog posts but you can also put it in an app on Facebook.
Here you will see a run through of the app and how to set up a contest.
Running contests or competitions is a great way to build your list and expose more people to what you have to offer. Make sure what you give away is relevant to what it is that you want to be known for. Don't give away a course on gardening when you teach people how to fish. It has to be congruent with your message. I usually give away prizes from my own business – coaching, products or programs. But for the blog tour I wanted to showcase some of the people that hosted us along the way.
We can all do with more eyes on our blogs. In show #17 I share information I found in a great blog on Problogger that talks through strategies to make your blog appealing. The more appealing your blog the more people will want to share it.
Here are a couple of the ideas that were shared:
Write a good introduction
Experiment with different types of content
Show your personality and liven things up
Connect with your readers
Tell a story
They are just 6 of the 30ish ideas in the post.
What are you doing on your blog to engage more readers and encourage sharing? I would love to hear about it below.