Social Media is great for building community but it isn’t great for selling products. People just don’t buy straight from social media.
Of course, there are a few exceptions, but on the whole it just simply doesn’t happen. (I am going to add a caveat here, that since the explosion of live streaming there has been an increase in people making purchases from watching a live stream event.)
But, on the whole, people are not clicking on your link in Facebook and buying your $497 coaching program, or even your $97 course.
If people aren’t buying through social media, what should you be using it for?
Building Your List.
People that say email marketing is dead, are off their rockers.
Not starting to build their email list straight away is one of the biggest regrets of business owners.
You’ve probably heard it before – we don’t own our social media sites. We do, however, own our email subscriber list and no one can take it from us (if we have it backed up).
Social Media is a great resource for building your list. You can show yourself as someone that knows what they are talking about and then people what to learn more from you.
So – where do you start with building your list?
You need to offer something people want – for free – that they are willing to part with their email address for.
I was always taught that you need to create this massive free offer that is so amazing that people would pay for it. I created some of those – they took me weeks to put together. I can also tell you I have about 6 of them still sitting on my computer, never finished.
I no longer believe that your free offer has to be as big as a paid product. People barely finish products they pay for, let alone ones they get for free.
There's another problem with putting together a big product as your free offer – it is so overwhelming for the person starting out, that they never actually get started creating anything.
Years go by and they never build their list because, they didn’t know where to start.
I don’t want that to happen to you.
My new belief is: One problem – One Solution.
Your free offer shouldn’t be big enough to solve World Peace. It should solve one problem that someone is having.
Ideally with your free offer you want the receiver to learn something, be able to implement it, and see a result with it. That way people know you are someone that can help them get the results they want.
As part of the Build Your List with 30 Daily Doables blog tour I had the opportunity to interview some great people on topics related to building a list.
Today, in case you missed it, I am sharing a short interview I had with Kate Barrett from Shine a Light Media. She is an email marketing expert and, as you will see in the video, she is very passionate about email marketing. We talked about, in particular, the first email people receive when they sign up for your list – the welcome email. This is probably the most important email you ever send.
Here are a few things you want to make sure are included in your welcome email:
Welcome them and thank them for signing up for whatever it was they signed up for.
Remind them what they signed up for and why it is great that they did.
Tell them how to access the information they requested.
Give them your email address so they know where to go if they have any questions.
Let them know what is going to happen next – are they going to receive a weekly email or a monthly newsletter?
We have been off on a blog tour to celebrate the launch of our new book 'Build Your List with 30 Daily Doables'. What fun we have had. Thank you so much if you have been following along with the tour. I bet you have learned loads along the way.
On a blog tour you visit different blogs over a period of time. It might be every day for a week, or once a week for a month. The concept of the 30 daily doables books is that each of the doables is a bite size chunk of information that is easily acted upon. For our blog tour we are taking a different doable to a different blog each day for 30 days. Today is day 10. You can read more about the blog tour and check each day where the new blog is on the Information Page.
Blog tours aren't that difficult to organise. They do take some planning though. For a week blog tour you need to find 5-7 bloggers in your niche that are happy to host you along the way. Ours took a bit more organisation as we are coordinating with 30 different bloggers.
You want to make it as easy as possible for the blog host. I have completely put each of the blog posts together, with the images and everything. I then emailed the blog hosts the html code from inside WordPress. All they then need to do is copy that into their site and publish it.
Blog tours are great for exposure, as my book and I are introduced to different audiences along the way.
The other great thing is that some of the blog hosts have donated prizes so we have been able to run a contest as well. (Make sure you enter below!)
Listly is a great resource for lists and we set up a list of all the blogs that we visit. It gets added to each day. These are our stops so far.
We also have some bonuses for people that buy the book while the tour is on. One is a 4 hour list building workshop where we pull together everything that has been covered on the tour and an interview I am hosting with Kate Barret – who is an email marketing specialist. You receive all of that for purchasing a $2.99 ebook that will support you in building your list.
PLR stands for Private Label Rights. PLR is content created that you can purchase and claim authorship of. It used to be just written material but now includes images, web pages, video, PowerPoint, sales copy, mind maps, infographics, audio and much, much more.
PLR is a fantastic resource to use as a starting point when creating your own content. You can take PLR and practically turn it into anything you want. You can use it as it is (after making some modifications) or you can repurpose it – taking the ideas from an ebook and turning that into video training or even an information product.
It is not advisable to use PLR in the exact format you purchased it in. You are not the only person that has purchased that package – so you will want to add your own flair to it. Reputable PLR stores limit the number of copies they sell so that there aren't hundreds and hundreds of copies of the same content out there. You don't have to rewrite it all, as that would defeat the purpose of buying it, but you will need to make some changes to it.
I few ways you can quickly and easily change up written PLR:
Change the title
Reword the subheadings
Change the order of the paragraphs
Change words to use your own voice
Add additional information
Tell some stories or give unique examples
Vary the sentence openers
Move some sentences around
Change the format or layout
I mostly only buy PLR in topics I already know something about, otherwise I won't be able to add my own spin to it. It can be a massive time saver. I teach people how to use Aweber. I created my own video training on it and then purchased a PLR pack on teaching how to use Aweber. The reason I did that is because in the PLR back there were a few checklists and cheatsheets on the set up process. It would have cost me more money in time to create all of that myself than the $17 paid for it. I spent a bt of time making it my own and was then able to give it as an extra resource with my own training.
PLR is relatively inexpensive as more than one person is purchasing it. People that write PLR can make a lot more money writing an article once and selling it over and over again to different people than they can writing one article for one person.
You want to make sure that you purchase your PLR from a reputable source. That way you know the content is going to be good and that they haven't sold 1000 copies of it.
I am hosting a free training that walks you through step-by-step how to create a free opt in using PLR.
Tuesday 17th February – 3pm EST/8PM UK time.
Pop your details below to save yourself a seat.
How often have you given out a testimonial unsolicited? After reading this post you might start writing them more often.
People use great testimonials all over the place. On their sales page, a whole testimonial page on their website, in their blog posts, in the signature space for their emails – to name a few.
I don't know about you but I quite often look up the person in the testimonials so see what they are up to as a result of the training they took part in.
Testimonials are great for both the giver and the receiver – what the receiver is looking for are clear results, it does not have to be numbers, but a clear indication that you were in one place and then because of the work you did with them you are now in a different (better) place. It may just be a change in perception or a change in your opinion about it or it may be the phenomenal results you have achieved.
The other thing you can mention is about the person and their teaching style or how they are to get along with.
Here is an example of a testimonial I received:
It is clear, tells people what she was learning with me, talks about my teaching style and that her Twitter following is increasing as a result of working with me.
You don’t need to directly have worked with someone to give them a testimonial – it might be that you have learned loads from reading their blog posts or being a subscriber to their emails and had great results from implementing the knowledge you gained.
When thinking about which testimonials to display the person may have quite a few testimonials to choose from, and the ones that are well written, and demonstrate progress will get picked every time.
Things to include in a great lead generating testimonial:
Your full name
Your website address – most testimonials will be in a graphic and therefore will not be a clickable link, but if you have your web address the reader can simply type it into their web browser.
Give evidence of the benefits you have received from working with that person.
Talk about their teaching style or how it has been to work with them.
Make sure it is clear and easy to read. Watch that you don’t have any spelling errors.
If you can add in what you do without it sounding inappropriate you can do that as well. For example: Even as a florist with a local business I know how important it is to be on Twitter but I had no idea where to start. Through doing this program… Something like that. But, make sure it fits in with what you are saying and is not just jammed in there for exposure.
Here is another good example:
I liked this because it was telling people that the course if for beginners and experienced users alike, as they will both learn something. It also talks to my teaching style.
Instead of just emailing a testimonial to someone – you could post it on Facebook or Twitter. This will also give you more exposure and I quite often see those used as well.
The Twitter and Facebook ones don't have your website but people can easily see your username and find you that way.
Who wouldn't share it if people were saying such nice things about you? Just makes sense to me.
So, get out there and start writing testimonials for people.
Stacey Myers is a business and online marketing trainer, speaker and social media strategist accredited with the Relationship Marketing Institute. She mentors authors and writers in building relationships and community online.
Do you have other ideas of how to use testimonials? Leave them in the comments section below!