How to Plan Blog Posts
How hard is it to plan out your blog post topics? Well, it is actually really quite an easy process to go through. (In the video below I also show you how to plan blog posts – if you would prefer to watch.)
The first thing you want to do is decide on the main topics for your blog. I am sure you already have a good idea of what you want to blog about and who your blog is going to be for.
If you are struggling with, or are just not sure, how to get clear on who your ideal client is, I have a video that will help. It takes you through everything you need to know to work that out for yourself.
Let’s have a look at how I worked out the main topics for my blog posts.
I have a program called ‘From Idea to Open for Business’ where I take people through the 7 steps to creating a business online serving people with your knowledge and expertise. The topics covered in the 7 steps are my content areas or overarching blog topic ideas.
The 7 steps are Gaining Clarity, Branding, Website, List Building, Content Creation, Packaging Your Knowledge and Marketing.
I also talk about mindset and having a full time job while running a business. I don’t talk about all the topics in an equal amount. But that is what forms the basis for all of my content – the main content areas.
Once we have the main idea then we want to go a little deeper:
Let's have a look at the marketing topic.
Marketing is the main topic
Email Marketing is then a subtopic.
Then I start to consider what, inside of email marketing, I might want to talk about.
I use ActiveCampaign as my autoresponder service provider, so I might create some content around using ActiveCampaign. Why I use it, how to use it. I could do some ‘how to’ videos about that.
As you can see I've taken the main ideas and then I start to break them down again.
I've created you some great little templates that you can use to work out your own topics – it has room for your main categories, then you're kind of subcategories, and then breaking that down further into some blog posts ideas. Just click on the image and it will take you to the page to grab them.
In this video I go into a bit more detail of how to plan blog posts.