Social Media is great for building community but it isn’t great for selling products. People just don’t buy straight from social media.
Of course, there are a few exceptions, but on the whole it just simply doesn’t happen. (I am going to add a caveat here, that since the explosion of live streaming there has been an increase in people making purchases from watching a live stream event.)
But, on the whole, people are not clicking on your link in Facebook and buying your $497 coaching program, or even your $97 course.
If people aren’t buying through social media, what should you be using it for?
Building Your List.
People that say email marketing is dead, are off their rockers.
Not starting to build their email list straight away is one of the biggest regrets of business owners.
You’ve probably heard it before – we don’t own our social media sites. We do, however, own our email subscriber list and no one can take it from us (if we have it backed up).
Social Media is a great resource for building your list. You can show yourself as someone that knows what they are talking about and then people what to learn more from you.
So – where do you start with building your list?
You need to offer something people want – for free – that they are willing to part with their email address for.
I was always taught that you need to create this massive free offer that is so amazing that people would pay for it. I created some of those – they took me weeks to put together. I can also tell you I have about 6 of them still sitting on my computer, never finished.
I no longer believe that your free offer has to be as big as a paid product. People barely finish products they pay for, let alone ones they get for free.
There's another problem with putting together a big product as your free offer – it is so overwhelming for the person starting out, that they never actually get started creating anything.
Years go by and they never build their list because, they didn’t know where to start.
I don’t want that to happen to you.
My new belief is: One problem – One Solution.
Your free offer shouldn’t be big enough to solve World Peace. It should solve one problem that someone is having.
Ideally with your free offer you want the receiver to learn something, be able to implement it, and see a result with it. That way people know you are someone that can help them get the results they want.
Here are a few examples of free offers I have:
Problem: 3 of the biggest mistakes I see people make on Twitter.
Solution: 5 videos that show you what to do instead.
Problem: Too much noise in your Twitter Feed.
Solution: A list of ways to reduce the noise by using Twitter lists.
Problem: No strategy for posting on Social Media.
Solution: 1 hour webinar taking you through how to create a posting strategy.
One Problem – One Solution
Have a think about one problem that people in your community are having, and what you can teach them that will solve their problem.
Still not sure what to offer? Start having a look at what other people in your niche are offering. Of course, don’t steal exactly what they are doing, but you can use it to spark some other ideas.
For example – my free offer – The 3 Biggest Mistakes You Can Make On Twitter and How to Avoid Them.
This could be turned into:
The 3 Biggest Mistakes You Can Make When Training Your Dog and How to Avoid Them
The 3 Biggest Mistakes You Can Make When Decluttering Your House and How to Avoid Them
Spend some time thinking about a problem people in your community are having and the solution you could offer.