Author Platform Success Show Guest
– Cas McCullough
Micro businesses are the fastest growing segment in the Australian economy but they are also failing as fast as they are getting started. Numbers are
similar seen in both the US and the UK.
Listen as Cas McCullough shares how using Content Marketing can help save your business from a similar demise.
Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. Content is information, and marketing is merely a means to share that information so that the right people see it.
Content marketing is fast becoming the marketing method of choice, because it is based on information sharing and generosity and recognises that consumers are savvy, are researching and are actively looking for answers rather than marketing-speak.
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