Quit your Job and Follow your Dream! Not so Fast!

Quit your Job and Follow your Dream! Not so Fast!

Quit your job and follow your dream! Work from the beach! Be your own boss! Travel the world!

Time freedom. Location independence.

These seem to be the measures of entrepreneurial success.

The ultimate expression of ‘Making It’!

But what if you are building your business while still working a day job?

Does that mean you’re not an entrepreneur?

Apparently, not.

Some might consider you a hybrid entrepreneur, or an aspiring entrepreneur, you could even be a wannapreneur or a budding entrepreneur.

If you ask Gary V, you’re not an entrepreneur at all!

I KNOW, right! What does he know?

So, what they are saying is, that you aren’t successful – a true entrepreneur – until you have managed to ditch the 9-5.

What a load of rubbish!!

Entrepreneur – a person who sets up a business or businesses, taking on financial risks in the hope of profit.

Have you spent any money on your business? Did you risk losing that money in the hope of making a profit?

Well, then! GUESS WHAT?!?


Even if you have a job!

What if keeping your job, while you build your business, is actually the smart way to do it?Click To Tweet
According to The Academy of Management Journal, business owners that stay in their jobs and build a business on the side are one-third less likely to fail.Click To Tweet

I can think of a few reasons why:

  • You know that you have money coming in so that at least your basic needs are covered.
  • You won’t make bad decisions based on desperation, because you need money to pay your bills.
  • You have more money to invest in yourself and your business.
  • You can safely decide if entrepreneurship is even for you.

The ones that jump too soon have so many regrets:

  • Giving up a stable income, only to find themselves having to pick up another job because it took longer than they thought to build their business.
  • Finding out the grass isn’t always greener on the other side.
  • Losing confidence in their ability, and who they are, because even though they are smart they can’t quite work out how all the pieces of running a profitable business fit together.

And the scariest one of all –

  • It took them longer than they thought it would to make any consistent money so have now given up on the dream of ever having a business.  Have gone back to a day job with more debt than they left with. Feeling like they are failures and don’t have what it takes.

When all they really needed to do was be a bit more patient – not buy into the ‘make it in a minute marketing’ that is out there.

If you can’t run a business part time, what makes you think you will be able run it full time? Wise words about staying in your job from Ray Higdon.

If only they had stayed in their jobs a little longer, perfected their skills, started generating a consistent income and only then, made the decision, to take on entrepreneurship full time.

Their business wouldn’t have ended up where so many do…

The business graveyard! Where too many good businesses go to die.

Don’t let this happen to you!

You aren’t any less of an entrepreneur if you have a job and run your business on the side.

I’d love to hear about your experience of this in the comments below.

What is an Offer Funnel?

What is an Offer Funnel?

Basically an offer funnel is all of your offerings. It includes what you offer for free and what people pay for.  It is also referred to as a sales funnel.

Every business needs a funnel in place, as it supports the marketing process. If you have it visually represented you can see, at a glance, the steps clients can take to move through your business – from your free offer to your higher cost products, programs or services. You can see from the image above some of the levels you could include.

Let's have a look at a few items you might have at each level:

Freely Given:

  • Blog posts
  • Podcasts
  • Videos

Free with Opt In:

  • Reports
  • Ecourses
  • Tutorials

Low Cost Products/Programs and Services:

  • Group Coaching
  • Ebooks
  • Webinars

Mid Cost Products/Programs and Services:

  • Home study porgrams
  • One to one coaching
  • Short term coaching programs

High Cost Products/Programs and Services:

  • Long term coaching programs
  • One to one coaching

In this video I go into more detail about how an offer funnel works, what could be at each level and how to set one up for individual products that you offer.

If you are wondering why it is in a funnel shape, it is because there are going to be a lot more people that access your freely given material than those that opt in, and even less people that go on to buy your low, mid and high cost products.

Do you have a offer funnel set up for your business? Leave your comments below.



Ideas for Using Hangouts in Your Business

Ideas for Using Hangouts in Your Business

Ideas for Using Hangouts in Your Business

In a previous post we looked at the benefits of using hangouts in your business. In this video we look at different ideas for how to use hangouts in your business. The options are only limited to your imagination.  I really invite you to check out hangouts – they are free to use, there isn't a huge learning curve, they can be really fun if you get a few other people in to do something with you and they are great for business.

A few ideas for using hangouts are:

  • Consultations
  • Team meetings
  • Small courses
  • Product reviews
  • Product demonstrations
  • Tips and how tos

I would love to hear any other ideas you have for using hangouts in your business. Leave them in the comments below.

The Benefits of Using Hangouts in your Business

The Benefits of Using Hangouts in your Business

The Benefits of Using Hangouts in Your Business

The Benefits of Using Hangouts in your Business

Hangouts are another amazing tool for your business.  There are two different types of hangouts. If you aren't familiar with them I explain in a previous blog the difference between Hangouts and Hangouts on Air.

In this video we continue the discussion with some of the benefits of using hangouts in our business?

A few of the benefits include:

  • Video builds rapport and affinity with your audience
  • Increases your visibility
  • Increases the know, like and trust factor
  • Video (especially hangouts) are easier to rank on Google.

You will want to watch the video to discover the rest.

Can you think of other benefits? I would love to hear about them in the comments.

Setting up a Paper.li Paper

Setting up a Paper.li Paper

Setting Up a Paperli PaperSetting up a Paper.li Paper

Have you heard of Paper.li?  You may have seen it and not known what it was.  Have you seen these posts on Twitter? This is an automatically generated tweet that goes out notifitying me that someone has included my in one of their editions.

When I click on the link and go to see what it is that he shared, it looks like this. This is what a tweet shared looks like.  If it was a blog post then you would see an image or an image with a summary.

Paper li

So, what is Paper.li?

Paper.li is a content curation service that let's you turn socially shared content into beautiful online newspapers and newsletters. But more than that it's an easy to use, powerful tool that helps you save time by surfacing content (blogs, articles, sites, video,images) and people who are interested in the same topics that you are!

It is a really great content creation tool.  You can pull content from anywhere you want and have it appear in your paper.

This is a Google hangout that I did with Carol Bremner who has been having some good success with publishing Paper.li papers.

This video is longer than my usual short ones.  I watch a lot of videos and find it handy to use the video speed setting options in YouTube.  Click on the little cog wheel to the right on the video toolbar and find ‘speed'.  Click on that and you can watch the video up to two times faster.  I have definitely found this handy when watching videos. 

What topic could you do a Paper.li paper about? Comment below.

How to Use the Gleam Contest App

How to Use the Gleam Contest App

Gleam Contest App

How to Use the Gleam Contest App

As many of you know we are taking the book ‘Build Your List with 30 Daily Doables‘ on a blog tour.  Some of the blog hosts have kindly donated prizes to give away to people that have taken part in the tour.  We are using Gleam as the system to run the contest.  We are running it on the blog posts but you can also put it in an app on Facebook.

Here you will see a run through of the app and how to set up a contest.

Running contests or competitions is a great way to build your list and expose more people to what you have to offer.  Make sure what you give away is relevant to what it is that you want to be known for.  Don't give away a course on gardening when you teach people how to fish.  It has to be congruent with your message.  I usually give away prizes from my own business – coaching, products or programs.  But for the blog tour I wanted to showcase some of the people that hosted us along the way.

Visit this blog to learn more about using contests to build your list. (Be sure to enter the contest at the bottom! smiley)

What type of contest can you see you could run in your business?  I would love to hear about it in the comments below.