What the heck are rich pins anyway? Well… rich pins add extra detail to the pins from your website.  It is a great way to increase shares and traffic from Pinterest to your website.

Here is an example from my friend Louise's Pinterest account of what a rich pin looks like. See the additional information that is automatically pulled from her website when someone pins one of her blog posts.

There are four different types of rich pins: product, article, app install and recipe. For most bloggers the article one is going to be of most interest. The rich pin will show the title, description and author of the article.

In this video I show you how to use a plugin for your WordPress website that makes the whole thing super simple.

Let me know in the comments when you have set up your rich pins for Pinterest.