Keyword Research for Bloggers

Keyword Research for Bloggers

Keyword Research for Bloggers

This post’s title is keyword research for bloggers, but it really is for anything.  This is the same research I do when I am looking for keywords for my videos.

We will go through how to do basic keyword research with some free tools.

Firstly, though, I want to make it clear that it is more important that you actually write blog posts than worry about getting keyword research right. Get those blog posts up!

When I first started blogging, doing keyword research freaked me out a little. I thought there was some trick to it that I just didn’t know about. But in reality, it is actually quite easy to do.

I have great news for you!

Simply by writing a blog post on a certain topic you will automatically have keywords in the post.  You can’t write about chocolate cake without mentioning chocolate cake.

Keyword research simply helps you to hone that in a bit – maybe more people are looking for ‘easy chocolate cake’ than ‘egg free chocolate cake’. This is what you will find out with keyword research.

It's definitely better if you can have a specific keyword that you want to focus on for your blog posts, but, like I said already – it is much better for you to actually get a blog post out there.

I've even put together a document that you can use to track your keywords – in relation to volume and competition.

I have a slightly different opinion about views and search than some other people do, but I'll explain that more as we go along.

Before you start with keyword research, you need to have an idea what you want your blog posts to be about.

In ‘How to Plan Your Blog Topics’ I take you through planning out your blog post topics.

Then once you've decided on a blog post, then you'll be able to come and do your keyword research.

First step is to download a chrome extension. Go to Google and search for chrome extensions. Click Chrome Extensions and it will take you right there.  Search for ‘Keywords Everywhere'.  https://chrome.google.com/webstore/category/extensions

Now what will happen is, every time you search for anything in Google, you will see extra keywords that relate to whatever it was that you searched for.

As an example, I am going to use ‘how to make chocolate cake'

Under the search bar you will see the volume per month and the competition. Then down the right hand side it gives you some related keywords as well.

This is a really easy way to come up with some other blog post ideas as well.

I recommend watching the video as well, as I take you right through finding a keyword, using Keywords Everywhere and two other free tools.

You might even be surprised to realise that keyword research can actually get a bit addictive – set a timer.

This will give you an idea about how to start with keyword research for blogging. I'm definitely not an expert on keyword research, but this will get you well on the way.

Links:

How to Plan Blog Posts Video
Keyword Research Chrome Extensions:
vidIQ
TubeBuddy for YouTube
Keywords Everywhere

What tools are you using to do your keyword research? Would love to hear about them below.

7 Ways to Generate Content Ideas

7 Ways to Generate Content Ideas                

Ever found yourself stuck for blog post ideas? It is something all bloggers experience at some point.

Here are 7 ideas that will get you out of trouble:

1. Share your Favourites: Share your favourite book, website, podcast or movie that would be relevant and valuable to your readers.

2. Social Media: Social media is a great place to find content ideas.  Have a look at accounts of other people in your niche and see what is being talked about.  You can also ask if anyone on your page has any questions they would like answered.

3. Share Worksheets and Checklists: Everyone loves a checklist.  There is scientific evidence that you release some feel good hormones when you tick off something on a to-do list or checklist.

4. Teach Something:  People always want to learn something new.  What is something new and relevant that you could educate them about.

5. Interview Someone: Interview someone interesting in your niche. You could interview them on audio or host a written interview.  You send the guest some questions by email – they respond – and then you post the questions and their reponses to your blog. Easy Peasy!

6. Share a Video: With literally millions of videos on YouTube, you would surely be about to find something of value to share with your readers.

7. Invite a Guest Blogger: Invite someone to write a blog that is relevant for your niche.

I would love to hear how you generate ideas.  Leave your tips in the comments below.

Fantastic Blog Post Idea Starters

Fantastic Blog Post Idea Starters

Fantastic Blog Post Idea Starters

If you are looking for ways to make your blog better you want to start following Michelle Shaeffer.  She has been teaching about blogging for many years.

In show #13 I share a few of the great ideas in Michelle's latest article about finding inspiration and ideas for your blog postsFantastic Blog Post Idea Starters

A few of the ones I particularly liked are:

  • 5 books you need to read – as an avid reader I could think of 5 books straight away to tell people about.
  • 1 thing I do every day – this also prompted me to think of sharing something that I learn every day.
  • Stories about how you had overcome something.
  • The best bumper stickers I have seen – I think this is a great one as it starts to train us to look for blog ideas in different and unusual places.
  • The 5 websites I visit most often.

I would love to hear other ways you generate ideas for your blog posts.  Leave them in the comments below.

 

How to Create a Blogging Strategy #FreeWebinar

How to Create a Blogging Strategy #FreeWebinar

How to Create a Blogging Strategy #FreeWebinar Create a Blogging Strategy

In this free webinar I will share how I create a blogging strategy and how you can, too.

This will not be a prescribed strategy, I will share a variety of ideas and then you will be able to choose the ones that are going to work best for you.

In show #12 I talk more about what will be shared on the webinar.

Friday 29th August
9am EST/2pm London Time

Put in your details below and I will send you out the webinar information.

Using RSS Feeds for Content Curation

Using RSS Feeds for Content Curation

Using RSS Feeds for Content Curation

Some people say RSS feeds for blogs are going a bit out of fashion, but I still make use of them every single day for both submittingUsing RSS feeds for content curation and receiving information.  If you aren't sure what RSS is it stands for Rich Site Summary but a lot of people say it stands for Real Simple Syndication.

In show #10 I go into more detail about what RSS feeds are and how you can use them to help you with content curation – finding great content to share with your readers.

The RSS feed reader I use is Feedly.  The main thing I like about Feedly is that it is available on a variety of platforms – there is a web version of it and it is also available as an app on your phone.

Has this show helped you?  Tweet me – @staceylmyers and if you have a question for the show, add the hashtag #StaceyAnswers.

Subscribe to Social at its Simplest Podcast on iTunes. That way you won't miss an episode!

Are you using RSS for content curation?  If so, which feed reader are you using?  Leave you answers in the comments section below.