Just Get Started!
It is so easy to get caught up in getting things right. I need to have the right URL, the right theme, the right plugins, the right cover image, the right picture, the right ….. the list goes on!
These conversations can run around in your mind for way too long and before you know it you have been completely stopped for weeks, months and even years and taken no action whatsoever .
Let’s address a few of these:
Having the right URL – When I first started online I was offering life coach services and my website was ExpertMotivator.com. What soon happened was that when I went to write a blog I started asking myself if what I was going to write about actually fitted in with the theme of ‘Expert Motivator’. Sometimes it did but sometimes it didn’t. It soon became a big problem because I would spend way to long contemplating if it was a fit, instead of just writing.
I ended up moving my site to www.staceymyers.com
– the one you are on now. I am so much more comfortable here as this site is about me and my business and what I get up to. As my business morphs and changes over the time I don’t need to worry if it fits with the URL – of course it does, it is still all me. I can guarantee that your business will change – the overall topic may stay the same but the content and who your market is will change over time.
If you don’t want to use your name that is fine too, but just pick something and go with it. You can always change it later. Even if you change the name later you don’t have to build a whole new site – you can just change the name of the one you have now and keep all the content, images and other information.
Just get started – the longer you worry about the detail the longer it will take you to get moving and the more you will lose confidence and enthusiasm in your ability to do it.
Having the right tagline – Confession time – this is where I was really stuck and in some ways still am. By business is slowly transitioning and I have been trying to come up with ‘THE' tagline. I have been having to tell myself the same thing that I am telling you. Don't let it stop you taking action because it isn't exactly right yet.
Having the right theme – I am going to add the right cover image, the right picture and all those other ones in here.
Guess what?!? It doesn’t matter. The theme and the cover image I used when I first started I no longer use. They were great for me when I started but as I became more experienced and started to get a feel for how I liked to work I changed themes. When you change themes you do not lose any of the content, it is just how it looks that change. Also, if you change it and you don’t like it it is easy enough to go back to what you originally had.
I personally use Headway Theme and I really like it. It is drag and drop and great for the beginner, but has the capabilities inbuilt for people that know about HTML and CSS (which, by the way, I do not). It is a paid theme. There are benefits to paid themes over free themes but while you are looking around at which paid theme you might like to use a free theme is great.
I don’t know many people that are using the same theme that they started with. If you search for ‘free wordpress themes’ there will literally be thousands of them to choose from. Pick one, or use the default one that comes with WordPress and get started!
I have assumed in writing this that you will be, or already are, using a WordPress self hosted website and not a blogging site. If you are not sure why WordPress is the way to go you can read about it in my post ‘Why I Love WordPress
I just want to add a little caveat here – I am definitely not saying to just throw up some rubbish site and get cracking. You will want it to look professional and a place that people want to come back and visit. I know that you wouldn't, but I wanted to make sure I said it.
Here are some really easy things to implement straight away to increase engagement with your twitter followers.
It answers questions such as:
- “When is the best time to tweet?”
- “How can I increase engagement and conversation?”
- “How can I get more people to retweet my tweets?”
The information was originally taken from report put together by Buddy Media – ‘Strategies for Effective Tweeting: A Statistical Review‘.
A Twitter infographic by Fusework Studios
I have put together some free training to help people get started on Twitter so they can make the most use of their time to build an engaged and active community. You can find out more here – Getting Started on Twitter.
I would love to hear your thoughts! Leave your comments below.
Pinterest for Business – Top Tips
In the post ‘Pinterest – What is all the Interest?‘ we looked at what is so appealing about Pinterest. We are now going to look at ways people are using Pinterest in their Businesses. There are a lot of articles out there on this, so I am sharing the ones I found most useful.
For those of you that are not familiar with Pinterest. Pinterest lets you organise and share all of the beautiful things you find on the web. It is also the latest social network craze site that is having almost 12 million unique monthly visitors.
Tia wrote ‘50 Top Tips & Best Ways to Use Pinterest for Business‘.
The headline pretty much tells you what the post is about. She talks through using Pinterest to hold contests, build your brand, grow your community and many other ideas.
Sprout Insights wrote ‘10 Creative Ways to Use Pinterest for Marketing‘.
They break these down into three categories – Indirect Marketing, Integrated Marketing and Direct Marketing.
Linchpin SEO created an Infographic – ‘Ideas for Marketing Your Product on Pinterest.com‘.
I have included the Infographic below, but please visit the post as there is a lot of other information and ideas of how to promote your business.
Last, but not least, John Brandon on Inc. wrote ‘9 Tips – Boost Your Business with Pinterest‘.
One action that pretty much every article recommends is having options on your website to both share content and also to connect on Pinterest. You can find all of the necessary information on Pinterest's Goodies page.
See you Pinterest! You can find me at www.pinterest.com/staceymyers.
Would love to hear how you are using Pinterest for Business.
Leave your comments below!!
Stacey is a coach, trainer and speaker who supports Authors and Aspiring Authors create an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource.
Why I Love WordPress and Why You Will Too
For those of you that have not yet been introduced to WordPress let me tell you a bit about it.
WordPress is a free to use web based software program, which can be used by anyone on the internet to build and maintain their website. WordPress.com is a very powerful tool that can be used to run a full-sized, social media-rich business website and at the same time is also a great way to start simple blogs related to your hobby or interests.
There is wordpress.com and wordpress.org – to understand the difference please refer to this article
I have written previously.
These are some of the reasons I love WordPress:
I have complete control over it
If I want to add or change something on my site I can quickly and easily go in and do that. I don’t need to email my web person, wait for them to do it, have a look at it, see it is not exactly how I wanted it, email them again and then wait again and hope that it will be what I had asked for. I can go in, make a change, save it, and it is instantly visible on my website.
I don’t need a web guy (or gal) or graphic designer – 99% of the time
The 1% when you do need one is if there is something that you want your site to do or look like that you are not able to do yourself. I, personally, do not know code or any of that wonderful stuff that makes a website look like and function like it does. So, if there is something I want done on my site I can hire someone for an hour or two to have that done.
I can create a basic header (the part that runs across the top of your website with the title of the site) myself but I am by no means a wiz in photoshop. So, I paid someone to create my header and then just uploaded it to my site myself.
Easy to learn
WordPress is very easy to learn. I can hear people saying – ‘Oh yeah, you say that. It is easy for you to learn, not me, I barely know how to use a computer, let alone build a website’. You may be very surprised to know that it is actually quite simple. After a few hours of training you would be able to add a page or a blog post, use plugins (which right now you may not even know what they are – I will be explaining them further down), link to you facebook or twitter page, if you have one, and pretty much be self sufficient on your own website.
All you need to pay for is a domain name and hosting – which costs approximately $70 a year. If you would like more information on choosing a domain name and buying hosting I have a few articles and a video you can watch (it is all free) just click here
.There are literally thousands of free plugins out there that you can use and there are a few that you might have to pay for. You do not need any of the one you need to pay for but as you progress there may be one or two that you would like to get.
So, what are these plugins that I keep mentioning. For me, a plugin to WordPress is what an app is to your phone. It increases the functionality, look and feel of the site. For example – I use a plug in to back up my site, I have plugins that create forms for me, plugins for people to share my content, the range of uses is infinite.
There is practically a limitless number of plugins that you can choose from.
The theme is what has your website look like it does. There are also thousands and thousands of themes to choose from. You can get free ones and there are also premium ones (ones that you pay for). You can get a pre designed theme for practically any industry you are in.
These are the main reasons I love WordPress.
The getting started part of getting started is the hardest part of getting started. (Now, that was a mouthful).
There are a lot of times in life when we do not have a choice about getting started.
We had to get started learning how to walk, learning how to talk. If we did not get started at some point on those we would still be just laying down looking around all day. We got started when we went to school. We had to get started learning the alphabet, making new friends, getting used to the routine. We are all settled in primary school and then secondary school comes along. We needed to get started all over again, making new friends, finding our way around the school.
Secondary school finishes and then it is looking for a place to go to college, university, or a place to work. The list goes on. We mostly get started all over again in life because we have to. We did not really think about it, we just got on and did it.
What about if we got started a lot more often just because we wanted to and not because we had to?
The exciting thing about it all is that getting started at something is like having a fresh start. A new challenge, a chance to experience something different.
If we look at getting started as something exciting we might be more likely to get started on all those dreams that we have put to the back of our minds. Taking the dancing class or singing lesson, starting our own business, leaving our job, getting married (getting divorced), asking someone out on a date, asking for the promotion, taking the vacation and the list goes on…
This blog article was me getting started and it is all very exciting. I have been thinking about exactly what it is that I want to do in my business, what do I want to offer to people. What I am going to do is ‘Get people off to a confident start'. That will mean different things for different people. It may be helping someone to get set up online, it could be coaching them into a promotion or starting a new business, it could be giving someone the confidence and self belief to start the seminar series that they have been putting off. Getting people off to a confident start is very exciting and I am very excited. I am mostly excited about all of the lives that I am going to positively impact through both my business and my personal life. I would love for you to be one of those people.
What exciting (or confronting) thing/s are you going to get started on this week?