Pinterest for Business – Top Tips

Pinterest for Business – Top Tips

Pinterest for Business – Top Tips

In the post ‘Pinterest – What is all the Interest?‘ we looked at what is so appealing about Pinterest.  We are now going to look at ways people are using Pinterest in their Businesses. There are a lot of articles out there on this, so I am sharing the ones I found most useful.

For those of you that are not familiar with Pinterest. Pinterest lets you organise and share all of the beautiful things you find on the web.  It is also the latest social network craze site that is having almost 12 million unique monthly visitors.

Tia wrote ‘50 Top Tips & Best Ways to Use Pinterest for Business‘.

The headline pretty much tells you what the post is about.  She talks through using Pinterest to hold contests, build your brand, grow your community and many other ideas.

Sprout Insights wrote ‘10 Creative Ways to Use Pinterest for Marketing‘.

10 Creative Ways to Use Pinterest For Marketing

They break these down into three categories – Indirect Marketing, Integrated Marketing and Direct Marketing.

Linchpin SEO created an Infographic – ‘Ideas for Marketing Your Product on Pinterest.com‘.

I have included the Infographic below, but please visit the post as there is a lot of other information and ideas of how to promote your business.

using pinterest to market products

Last, but not least, John Brandon on Inc. wrote ‘9 Tips – Boost Your Business with Pinterest‘.

9 ways to boost your business with Pinterest

One action that pretty much every article recommends is having options on your website to both share content and also to connect on Pinterest. You can find all of the necessary information on Pinterest's Goodies page.

See you Pinterest! You can find me at www.pinterest.com/staceymyers.

Would love to hear how you are using Pinterest for Business.

Leave your comments below!!

Stacey Myers, getting started, wordpress trainingStacey is a coach, trainer and speaker who supports Authors and Aspiring Authors create an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource.

#FollowFriday – No.1 Biggest Mistake People are Making

#FollowFriday – No.1 Biggest Mistake People are Making

 

 

#FollowFriday – No.1 Biggest Mistake People are Making

 

Every Friday you will see all over Twitter – #FF or #FollowFriday.  Follow Friday is used for people to recommend other twitter users that they think people should be following.  To participate in this, all you need to do is put that person’s username and #FF or #FollowFriday in the tweet somewhere.
 
A common mistake that people make is to just put loads of usernames in a tweet and tweet that out.  It looks something like this –
 
 
I do not think this is using the #FF concept to the greatest advantage. I never follow any of the people on the list when I see those kinds of posts.  It is nice that someone would put you, or me, in such a post, but I it does not yield many extra followers.
 
What works much better is if you say why you might want to follow those people –
 

Examples:

Looking for other writers to network with – you should follow …
Interested in social media – check out ….
Needing to work on your relationship…
 
At least then the names have some context and you can check them out if their area of expertise is of interest to you.
 
Here are some great examples that I found on Twitter:
 
Dan @DanCitizen does a great job of recommending 4 people and telling you why you should follow them.
 
 
Nancy @MiriamHospital also does a great job and she makes use of a hash tag also.
 
 
The guys from Whitehead and Aldrich @WA_Accountants have promoted only one person in their #FF shoutout. But you can clearly see why they have recommended them, and if I was in need of a bookkeeper I would definitely check them out.
 
 
Awww – this one I just thought was really sweet as Michael @michael_schlact sent out a #FF for his wife.  
 
 
 
That should give you some ideas of different ways you can promote people on #FF without just adding a whole lot of names to a tweet.
 
If you are looking for a tool to help you, check out Follow Friday Helper.  It shows you a long list of people you may want to recommend, based on the interactions you have had with them on twitter.  Very handy little tool!
 
Love to see you on Twitter – you can find me at www.twitter.com/staceylmyers.
 

How are you using Follow Friday to recommend people or gain more followers?
 
Leave your comments below!!

Stacey Myers, getting started, wordpress trainingStacey is a coach, trainer and speaker who supports Authors and Aspiring Authors create an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource.

What is an RSS Feed?

What is an RSS Feed?

What is an RSS feed?

I don't know about you but I get way to many email in my inbox.  When I first started online I signed up for many newsletters, so many that I simply could not keep up with them.  In the end I had to abandon the email account as it was overrun with over 10 000 unread emails (I am sure some of you can relate!).

I started a new account and managed to keep it under control for quite a while and then I noticed that it, too, was starting to get a few too many unread emails in it also. Looking for an alternative to this endless stream of newsletters I found the amazing benefits of RSS feeds. So, now, if possible, when I find a blog that I like, instead of signing up for their emails I subscribe to their blog instead – through an RSS feed.

So, what is an RSS feed?

RSS (Real Simple Syndication) is used to syndicate or subscribe to the feed of a website, blog or almost any media content online (it can be articles, music, video – pretty much any digital media).It also means that I do not have to go back and check those people's blogs all the time for new content, as they automatically get syndicated.

The content then gets sent to a ‘reader'. I personally use Feedly, but there are various other ones around. (Here is a video on How to Use Feedly)
The beauty of these readers is that you can then read the blog posts on your schedule.

How do you subscribe to an RSS feed?

On some websites you will see an icon that looks like  the one at the top of this post.  When you click on it another window will open with the options of where you want the feed sent.

Sometimes when you go to subscribe you may see this –

rss feed
This happens for two reasons.  One is that they have not set up their RSS feed properly, or at all.  You may be asking yourself why have it on their site if it is not set up properly, but some of the WordPress themes automatically have the icon there, whether you have set it up or not. The other reason seems to be a Chrome glitch. If this happens, I copy the URL from Chrome (which is my preferred browser) and paste it into Firefox and 9 times out of 10 it works just fine – opening up the page where you can choose.
If you can't see an RSS icon then another way to see if they have an RSS feed is to put /feed at the end of their URL. If you were looking for my feed you would type in staceymyers.com/feed. It should come up.  If it doesn't then there isn't an RSS feed set up on the site.
Some people put different things in their newsletters than they put on their websites or in their blogs, so that is always something to consider when choosing if you are going to go for the newsletter or the RSS feed – in some cases (if you really rate them or their content) then you may even sign up for both.
I am getting more and more selective about the people I subscribe to, and if someone does not have a RSS feed on their site and I do not want to subscribe to their newsletter I will just leave.  That being said, I do not think twice about giving someone my email if they have an opt in offer that I cannot pass up.
I am surprised at the number of people that do not have an RSS feed set up for their blog – or it is really difficult to find.  I feel this is just as important has having links to the various social media sites. Lean about Adding Feedburner RSS feeds on your WordPress website.
RSS Feeds are not only used for this purpose but are used to syndicate from and to places all over the web.

Would love to hear how you are using RSS feeds.
Leave your comments below!!

What To Do When You Don’t Have a Clue… What to Blog About

What To Do When You Don’t Have a Clue… What to Blog About

What To Do When You Don't Have  Clue… What to Blog About

I sat here thinking, 'Oh gosh. What am I going to write about?'  After sitting for at least 15 minutes and not being any closer to an idea I started wondering what other people do when in such a situation. So, I went to the place of all knowledge – Google – and started searching.  It would appear that this is a common problem, and as it is a common problem many people have written about the solution to it. 

I read through a lot of these posts and picked out a couple that I especially liked and am sharing them with you here – as a resource, if you ever encounter what Darren Rowse (from ProBlogger) calls 'Bloggers Block'.

100 Ways to Find Ideas for Your Blog Posts

written by Steve Aitchison from Life Snips

He clearly has quite a comprehensive list of ideas – here is a small sampling. (This blog post has been taken down now, but I think the ideas listed here from it are great ideas)

2. Your Local Newsagent

Scan the magazines in your local newsagent, not just in your niche but in similar niches.  Often ideas will come from reading an article from outside your niche.

5. Imagine Having Written A Great Article

This might sound a little strange.  I sometimes imagine I have written a fantastic article and it’s gone viral, I try and hone in, in my minds eye, and see what the article was and what everyone is talking about.  You’ll be surprised what comes up.

16. Visit Ted.com

Ted.com is an amazing site for keeping up to date with the latest trends in Technology, Entertainment and Design.

26. Check Out The Trending Hash Tags And Topics On Twitter

Twitter is one of the true phenomenon’s of the decade and there are thousands of uses for it.  Gaining ideas by looking at the trending hashtags on the homepage is a great way to look for blog post ideas.  You can also use another site such as HashTags.org for a more detailed look at hashtags.

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The next article I thought worth mentioning was written by Darren Rowse from ProBlogger.

Battling Bloggers Block

His entry is the size of an ebook and very comprehensive.  He has 25 tips, but in each tip is a raft of other ideas.

Some of those include:

Blog Tip 1. Change your Blogging Environment

I often find that when I change my environment that inspiration comes. I walked down to the main street near our place and sat in the sun for half an hour and ‘people watched’. Somewhere along the way the ideas began to flow.

Blog Tip 9.Collaborate with other Bloggers

Run out of ideas? Find someone who hasn’t to work with.

Blog Tip 14. Comment on other Blogs

Have you ever started commenting on someone else’s blog and found that your comment turns into quite an epic!? You get to the end of it and you realize that you’ve been so inspired that you’ve virtually written a blog post? Maybe you have.

Blog Tip 19. Start writing the Middle of your Post

If you’re anything like me, one of the hardest parts of writing a post is starting it. Introductions can be easy to get stuck on and so I often simply skip them completely and write the meat of the post first before going back to write the introduction. In a sense your introduction then becomes a conclusion…. at the start of your post.

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Daily Blogging Ideas

The last resource I would like to bring to your attention to is a website called Daily Blogging Ideas.  You can sign up to receive, by email, a daily blog idea – as well as find previous ideas on the website. This website is the creation of Michelle Shaeffer.

She gives such ideas as:

Commentator for the Day

On any given day there are *thousands* of topics in the news. Share what you think about one of them.

Create a Resource List

Brainstorm a topic your readers would be interested in and then offer a resource list

Overcoming Challenges

What challenges can you share in a blog post?

 

There are an extensive number of other websites that have posts on this very idea. So, if you cannot find any that you can use here (which I would find hard to believe) you can always do a Google search and see what you can come up with.

Happy Blogging!!

 

Stacey Myers, getting started, wordpress training
Stacey is a coach, trainer and speaker who supports people getting started with an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource for new entrepreneurs, and small business owners, who need a one-on-one or small group approach. She will also help you to overcome your mindset barriers so you too, can feel the freedom of living your passion.

 

Where do you get blog ideas from and what you do when you have 'Bloggers Block'?

Share your ideas below.

Thanks!!

Do I Need a Shopping Cart?

Do I Need a Shopping Cart?

Do I need a shopping cart?

Many people have been asking me lately if they should get a shopping cart.
In most circumstances, when you are just starting out, I do not think you need a shopping cart. If you are only selling a few things off your website and they are not expensive (under $1000) PayPal is a very good option.
One of the major factors in choosing to use a shopping cart is that PayPal does not have any capability to track affiliates.  I use a shopping cart, as I have affiliates promoting some of my services.  I use the functionality within the shopping cart to track the affiliates, so I know how much commission to send them. If I did not work with affiliates, I would still only be using PayPal.
As a side note – a shopping cart is not the only way to track affiliates.  There are various other programs and plugins that can do that for you.
Another misconception is that the shopping cart processes the payments for you – this is not correct, you still need to link to PayPal or have a merchant account to process the payments once the products have been put into the shopping cart.
PayPal has Website Standard – a free service, and Website Pro – which is a merchant account service with varying fees, depending on the services you choose.  Regardless, of whether you go with Standard or Pro, you will still pay a percentage of the purchase amount to PayPal – approximately 3% – though it may vary country to country.
The other question that I get asked is if you want to be an affiliate and promote other people’s products and programs do you need a shopping cart.  The answer to that is no, all of that is taken care of by the person promoting the product or program.
It is very easy to start selling items on your website using PayPal.  I will take you through the steps.
Firstly, sign up for a business account, or log in if you already have one.  Click on the Merchant Services tab.  Click on Website Payments Standard link. You will then have the option of what type of button you want to add to your website.
For the purposes of this demonstration I have chosen the ‘Buy Now' button. As you can see from the picture below, I can then add in a description and the price of the item.  You can then make any other customizations you want, for example – creating a drop down menu for different sizes or prices.  This is also where you would put in an amount for postage.  Once you have completed all of the sections click, ‘Create Button' at the bottom of the page.
That will take you to this screen – where you will get the code, that is specific to that button and the information you added – like the price, postage, etc.  You can either copy the code into your website or click the email tab – which gives you a link you can copy straight into an email.
I have created a short video to show you how to add the code to a page in your WordPress blog.

Happy Selling!!
Stacey Myers, getting started, wordpress trainingStacey is a coach, trainer and speaker who supports people getting started with an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource for new entrepreneurs, and small business owners, who need a one-on-one or small group approach. She will also help you to overcome your mindset barriers so you too, can feel the freedom of living your passion.

Would love to get your feedback and comments, please share them below.

Thanks!!