Pages to Have on Your Website

Pages to Have on Your Website

 Pages to Have on Your Website

So you have started a website, or are thinking about it, and wondering which pages to have on your site.  In show #6 I talk about the essential pages for your site and the other pages you might like to have.

Here is a good start to the pages you would have on your website.

  • Home PagePages to Have on Your Website
    – Static Page
    – Blog Feed
  • About Page
  • Contact Page
  • Opt In Offer
  • Testimonials Page
  • Products/Services Page
  • FAQ Page
  • Portfolio Page
  • Any disclaimer pages you need – cookies, earnings disclaimer, affiliate information etc.  Please make sure you know what the requirements are for your country.

Has this show helped you?  Tweet me – @staceylmyers and if you have a question for the show, add the hashtag #StaceyAnswers.

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I would love to hear of any other pages you have on your site.  Leave them in the comments below.

Just Get Started!

Just Get Started!

just get started, stacey myers, wordpress

Just Get Started!

It is so easy to get caught up in getting things right. I need to have the right URL, the right theme, the right plugins, the right cover image, the right picture, the right ….. the list goes on!
These conversations can run around in your mind for way too long and before you know it you have been completely stopped for weeks, months and even years and taken no action whatsoever .
Let’s address a few of these:
Having the right URL – When I first started online I was offering life coach services and my website was ExpertMotivator.com. What soon happened was that when I went to write a blog I started asking myself if what I was going to write about actually fitted in with the theme of ‘Expert Motivator’. Sometimes it did but sometimes it didn’t. It soon became a big problem because I would spend way to long contemplating if it was a fit, instead of just writing.
I ended up moving my site to www.staceymyers.com – the one you are on now. I am so much more comfortable here as this site is about me and my business and what I get up to. As my business morphs and changes over the time I don’t need to worry if it fits with the URL – of course it does, it is still all me. I can guarantee that your business will change – the overall topic may stay the same but the content and who your market is will change over time.
If you don’t want to use your name that is fine too, but just pick something and go with it. You can always change it later. Even if you change the name later you don’t have to build a whole new site – you can just change the name of the one you have now and keep all the content, images and other information.
Just get started – the longer you worry about the detail the longer it will take you to get moving and the more you will lose confidence and enthusiasm in your ability to do it.
Having the right tagline – Confession time – this is where I was really stuck and in some ways still am.  By business is slowly transitioning and I have been trying to come up with ‘THE' tagline. I have been having to tell myself the same thing that I am telling you. Don't let it stop you taking action because it isn't exactly right yet.
Having the right theme – I am going to add the right cover image, the right picture and all those other ones in here.
Guess what?!? It doesn’t matter. The theme and the cover image I used when I first started I no longer use. They were great for me when I started but as I became more experienced and started to get a feel for how I liked to work I changed themes. When you change themes you do not lose any of the content, it is just how it looks that change. Also, if you change it and you don’t like it it is easy enough to go back to what you originally had.
I personally use Headway Theme and I really like it. It is drag and drop and great for the beginner, but has the capabilities inbuilt for people that know about HTML and CSS (which, by the way, I do not). It is a paid theme. There are benefits to paid themes over free themes but while you are looking around at which paid theme you might like to use a free theme is great.
I don’t know many people that are using the same theme that they started with. If you search for ‘free wordpress themes’ there will literally be thousands of them to choose from. Pick one, or use the default one that comes with WordPress and get started!
I have assumed in writing this that you will be, or already are, using a WordPress self hosted website and not a blogging site. If you are not sure why WordPress is the way to go you can read about it in my post ‘Why I Love WordPress’.
I just want to add a little caveat here – I am definitely not saying to just throw up some rubbish site and get cracking.  You will want it to look professional and a place that people want to come back and visit. I know that you wouldn't, but I wanted to make sure I said it.
What is an RSS Feed?

What is an RSS Feed?

What is an RSS feed?

I don't know about you but I get way to many email in my inbox.  When I first started online I signed up for many newsletters, so many that I simply could not keep up with them.  In the end I had to abandon the email account as it was overrun with over 10 000 unread emails (I am sure some of you can relate!).

I started a new account and managed to keep it under control for quite a while and then I noticed that it, too, was starting to get a few too many unread emails in it also. Looking for an alternative to this endless stream of newsletters I found the amazing benefits of RSS feeds. So, now, if possible, when I find a blog that I like, instead of signing up for their emails I subscribe to their blog instead – through an RSS feed.

So, what is an RSS feed?

RSS (Real Simple Syndication) is used to syndicate or subscribe to the feed of a website, blog or almost any media content online (it can be articles, music, video – pretty much any digital media).It also means that I do not have to go back and check those people's blogs all the time for new content, as they automatically get syndicated.

The content then gets sent to a ‘reader'. I personally use Feedly, but there are various other ones around. (Here is a video on How to Use Feedly)
The beauty of these readers is that you can then read the blog posts on your schedule.

How do you subscribe to an RSS feed?

On some websites you will see an icon that looks like  the one at the top of this post.  When you click on it another window will open with the options of where you want the feed sent.

Sometimes when you go to subscribe you may see this –

rss feed
This happens for two reasons.  One is that they have not set up their RSS feed properly, or at all.  You may be asking yourself why have it on their site if it is not set up properly, but some of the WordPress themes automatically have the icon there, whether you have set it up or not. The other reason seems to be a Chrome glitch. If this happens, I copy the URL from Chrome (which is my preferred browser) and paste it into Firefox and 9 times out of 10 it works just fine – opening up the page where you can choose.
If you can't see an RSS icon then another way to see if they have an RSS feed is to put /feed at the end of their URL. If you were looking for my feed you would type in staceymyers.com/feed. It should come up.  If it doesn't then there isn't an RSS feed set up on the site.
Some people put different things in their newsletters than they put on their websites or in their blogs, so that is always something to consider when choosing if you are going to go for the newsletter or the RSS feed – in some cases (if you really rate them or their content) then you may even sign up for both.
I am getting more and more selective about the people I subscribe to, and if someone does not have a RSS feed on their site and I do not want to subscribe to their newsletter I will just leave.  That being said, I do not think twice about giving someone my email if they have an opt in offer that I cannot pass up.
I am surprised at the number of people that do not have an RSS feed set up for their blog – or it is really difficult to find.  I feel this is just as important has having links to the various social media sites. Lean about Adding Feedburner RSS feeds on your WordPress website.
RSS Feeds are not only used for this purpose but are used to syndicate from and to places all over the web.

Would love to hear how you are using RSS feeds.
Leave your comments below!!

3 Ways to Increase Site Load Time

3 Ways to Increase Site Load Time

3 Ways to Increase Site Load Time

I previously posted that I discovered my site did not load very quickly – you can read that post here.

So, in the week I have been looking at what could potentially be slowing my site down.

There are a lot of things to consider, but for this post I am going to concentrate on 3 of them.

 Plugins

Plugins are a great addition to any WordPress website and I don’t know about you, but I like testing out new ones I hear about, just to see if they are any good.  What I sometimes do though, if I decide not to keep them, is just deactivate them and not delete them.  This is a big no no if you are trying to have your site load faster.

Deactivated plugins do not directly slow the site down, they just take up extra space, which could lead to the slowing down of your site.  Either way, deleting unwanted plugins, is a good habit to get into.

 Cache

 A cache plugin stores copies of your generated pages as flat html files. This means that, unless something changes (new post/ comment), subsequent visits do not need to touch the database, saving a lot of processing. So, when visitors visit your site they are seeing a stored version of your page.

 The two most popular plugins seem to be:

 W3 Total Cache and WP Super Cache

W3 Total Cache does all of the things that WP Super Cache does and then has some more advanced features.  For now, I am going with WP Super Cache, as I found it easier to set up.

 Web Trick Blogs has a great post to talk you through setting WP Super Cache onto your website.

 Similarly, WP Lift has a post to take you through the setup of W3 Total Cache.

 Images

Image size plays a massive part in the load speed of your site.  You can optimise images using any photo editing software you have on your computer, or another option is to use Yahoo Smush It. You can either upload the picture to the site or supply the image URL and it will ‘smush’ the image for you – optimising the image without losing any of the quality.  It gives you the results of how much it was able to ‘smush’ the image. You can then download the modified image to your computer.

There is also a WordPress plugin, by the same name, that images automatically get run through when they are uploaded to the site.  You can even ‘smush’ all of the images that are already on your website.  The best result I had was a 66% reduction in size of one of my images.

Let me know how you get on with trying these out on your own sites.

Write your comments below.

Thanks!!


Stacey Myers, getting started, wordpress training
Stacey is a coach, trainer and speaker who supports people getting started with an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource for new entrepreneurs, and small business owners, who need a one-on-one or small group approach. She will also help you to overcome your mindset barriers so you too, can feel the freedom of living your passion.
Do I Need a Shopping Cart?

Do I Need a Shopping Cart?

Do I need a shopping cart?

Many people have been asking me lately if they should get a shopping cart.
In most circumstances, when you are just starting out, I do not think you need a shopping cart. If you are only selling a few things off your website and they are not expensive (under $1000) PayPal is a very good option.
One of the major factors in choosing to use a shopping cart is that PayPal does not have any capability to track affiliates.  I use a shopping cart, as I have affiliates promoting some of my services.  I use the functionality within the shopping cart to track the affiliates, so I know how much commission to send them. If I did not work with affiliates, I would still only be using PayPal.
As a side note – a shopping cart is not the only way to track affiliates.  There are various other programs and plugins that can do that for you.
Another misconception is that the shopping cart processes the payments for you – this is not correct, you still need to link to PayPal or have a merchant account to process the payments once the products have been put into the shopping cart.
PayPal has Website Standard – a free service, and Website Pro – which is a merchant account service with varying fees, depending on the services you choose.  Regardless, of whether you go with Standard or Pro, you will still pay a percentage of the purchase amount to PayPal – approximately 3% – though it may vary country to country.
The other question that I get asked is if you want to be an affiliate and promote other people’s products and programs do you need a shopping cart.  The answer to that is no, all of that is taken care of by the person promoting the product or program.
It is very easy to start selling items on your website using PayPal.  I will take you through the steps.
Firstly, sign up for a business account, or log in if you already have one.  Click on the Merchant Services tab.  Click on Website Payments Standard link. You will then have the option of what type of button you want to add to your website.
For the purposes of this demonstration I have chosen the ‘Buy Now' button. As you can see from the picture below, I can then add in a description and the price of the item.  You can then make any other customizations you want, for example – creating a drop down menu for different sizes or prices.  This is also where you would put in an amount for postage.  Once you have completed all of the sections click, ‘Create Button' at the bottom of the page.
That will take you to this screen – where you will get the code, that is specific to that button and the information you added – like the price, postage, etc.  You can either copy the code into your website or click the email tab – which gives you a link you can copy straight into an email.
I have created a short video to show you how to add the code to a page in your WordPress blog.

Happy Selling!!
Stacey Myers, getting started, wordpress trainingStacey is a coach, trainer and speaker who supports people getting started with an online presence through WordPress and Social Media training. Stacey's hands-on style, supportive nature and extensive knowledge make her the perfect go-to resource for new entrepreneurs, and small business owners, who need a one-on-one or small group approach. She will also help you to overcome your mindset barriers so you too, can feel the freedom of living your passion.

Would love to get your feedback and comments, please share them below.

Thanks!!