Using Testimonials to Generate Leads
How often have you given out a testimonial unsolicited? After reading this post you might start writing them more often.
People use great testimonials all over the place. On their sales page, a whole testimonial page on their website, in their blog posts, in the signature space for their emails – to name a few.
I don't know about you but I quite often look up the person in the testimonials so see what they are up to as a result of the training they took part in.
Testimonials are great for both the giver and the receiver – what the receiver is looking for are clear results, it does not have to be numbers, but a clear indication that you were in one place and then because of the work you did with them you are now in a different (better) place. It may just be a change in perception or a change in your opinion about it or it may be the phenomenal results you have achieved.
The other thing you can mention is about the person and their teaching style or how they are to get along with.
Here is an example of a testimonial I received:
It is clear, tells people what she was learning with me, talks about my teaching style and that her Twitter following is increasing as a result of working with me.
You don’t need to directly have worked with someone to give them a testimonial – it might be that you have learned loads from reading their blog posts or being a subscriber to their emails and had great results from implementing the knowledge you gained.
When thinking about which testimonials to display the person may have quite a few testimonials to choose from, and the ones that are well written, and demonstrate progress will get picked every time.
Things to include in a great lead generating testimonial:
- Your full name
- Your website address – most testimonials will be in a graphic and therefore will not be a clickable link, but if you have your web address the reader can simply type it into their web browser.
- Give evidence of the benefits you have received from working with that person.
- Talk about their teaching style or how it has been to work with them.
- Make sure it is clear and easy to read. Watch that you don’t have any spelling errors.
- If you can add in what you do without it sounding inappropriate you can do that as well. For example: Even as a florist with a local business I know how important it is to be on Twitter but I had no idea where to start. Through doing this program… Something like that. But, make sure it fits in with what you are saying and is not just jammed in there for exposure.
Here is another good example:
I liked this because it was telling people that the course if for beginners and experienced users alike, as they will both learn something. It also talks to my teaching style.
Instead of just emailing a testimonial to someone – you could post it on Facebook or Twitter. This will also give you more exposure and I quite often see those used as well.
The Twitter and Facebook ones don't have your website but people can easily see your username and find you that way.
Who wouldn't share it if people were saying such nice things about you? Just makes sense to me.
So, get out there and start writing testimonials for people.
Stacey Myers is a business and online marketing trainer, speaker and social media strategist accredited with the Relationship Marketing Institute
. She mentors authors and writers in building relationships and community online.
Do you have other ideas of how to use testimonials? Leave them in the comments section below!