Using Twitter for Business

Using Twitter for Business

Twitter would have to be one of my favourite, if not my favourite, social platform.  I think a lot of people miss out on the benefits of Twitter, as it is a bit of a learning curve when you start out.  It is a lot easier to start a Facebook page, than get started on Twitter, because most people are already familiar with the look and feel of Facebook.

It is well worth the time it takes to learn to use Twitter.

Here are a few reasons why I really like it:

  • I get more than 2 times the traffic to my blog from Twitter, than I do from Facebook.
  • More of my clients find me on Twitter.
  • I find building relationships and starting conversations easier on Twitter.  Facebook is great for people you already know – but in business we are always looking for new people to meet.
  • You can automate more of what goes out onto Twitter.  Don't get me wrong, you still need to show up live to actually connect with people, but scheduling out past posts, for example, is a great way to get more traffic to you website.

Using Twitter lists makes working on Twitter a easier.  It helps cut out a lot of the noise.  If you are not using them already this video will walk you through how to set them up.

I rate Twitter so much, (and know how much it can benefit your business), I held a 4 hour workshop on it.

What to Tweet Short is Sweet

This workshop is for you if you are new to Twitter or have been on Twitter for a while but not getting the results you want. It goes from setting up your account to building relationships with people you are not already connected with to scheduling posts to using analytics to tweak your Twitter strategy. Everything you need is covered.

If you have any questions or comments please leave them below.