What is an Offer Funnel?

Basically an offer funnel is all of your offerings. It includes what you offer for free and what people pay for.  It is also referred to as a sales funnel.

Every business needs a funnel in place, as it supports the marketing process. If you have it visually represented you can see, at a glance, the steps clients can take to move through your business – from your free offer to your higher cost products, programs or services. You can see from the image above some of the levels you could include.

Let's have a look at a few items you might have at each level:

Freely Given:

  • Blog posts
  • Podcasts
  • Videos

Free with Opt In:

  • Reports
  • Ecourses
  • Tutorials

Low Cost Products/Programs and Services:

  • Group Coaching
  • Ebooks
  • Webinars

Mid Cost Products/Programs and Services:

  • Home study porgrams
  • One to one coaching
  • Short term coaching programs

High Cost Products/Programs and Services:

  • Long term coaching programs
  • One to one coaching

In this video I go into more detail about how an offer funnel works, what could be at each level and how to set one up for individual products that you offer.

If you are wondering why it is in a funnel shape, it is because there are going to be a lot more people that access your freely given material than those that opt in, and even less people that go on to buy your low, mid and high cost products.

Do you have a offer funnel set up for your business? Leave your comments below.