What is PLR and Should You Use It?

What is PLR and Should You Use It
What is PLR and Should You Use It?

PLR stands for Private Label Rights.  PLR is content created that you can purchase and claim authorship of. It used to be just written material but now includes images, web pages, video, PowerPoint, sales copy, mind maps, infographics, audio and much, much more.

PLR is a fantastic resource to use as a starting point when creating your own content.  You can take PLR and practically turn it into anything you want. You can use it as it is (after making some modifications) or you can repurpose it – taking the ideas from an ebook and turning that into video training or even an information product.

It is not advisable to use PLR in the exact format you purchased it in.  You are not the only person that has purchased that package – so you will want to add your own flair to it.  Reputable PLR stores limit the number of copies they sell so that there aren’t hundreds and hundreds of copies of the same content out there. You don’t have to rewrite it all, as that would defeat the purpose of buying it, but you will need to make some changes to it.

I few ways you can quickly and easily change up written PLR:

  • Change the titleWhat is PLR
  • Reword the subheadings
  • Change the order of the paragraphs
  • Add images
  • Change words to use your own voice
  • Add additional information
  • Tell some stories or give unique examples
  • Vary the sentence openers
  • Move some sentences around
  • Change the format or layout

I mostly only buy PLR in topics I already know something about, otherwise I won’t be able to add my own spin to it.  It can be a massive time saver.  I teach people how to use Aweber.  I created my own video training on it and then purchased a PLR pack on teaching how to use Aweber. The reason I did that is because in the PLR back there were a few checklists and cheatsheets on the set up process.  It would have cost me more money in time to create all of that myself than the $17 paid for it. I spent a bt of time making it my own and was then able to give it as an extra resource with my own training.

PLR is relatively inexpensive as more than one person is purchasing it.  People that write PLR can make a lot more money writing an article once and selling it over and over again to different people than they can writing one article for one person.

You want to make sure that you purchase your PLR from a reputable source.  That way you know the content is going to be good and that they haven’t sold 1000 copies of it.

I am hosting a free training that walks you through step-by-step how to create a free opt in using PLR.
Tuesday 17th February – 3pm EST/8PM UK time.
Pop your details below to save yourself a seat.


















Want to check out some PLR? I have purchased PLR from each of the places listed and was pleased with what I received. 

PLR for coaches, trainers and teachers. When you go to this site I recommend you opt in even if there isn’t anything right there that might be of interest to you.  When they release new products they always offer them at a reduced price and they always send an email to let you know about it.  They also quite often have specials.  Of all the PLR sites I buy the majority of it from here.

PLR Reports and Article Packs. You will find articles in range of niches here.

Here you will find a range of niches also.  They have monthly memberships and one off purchases.

Have you used PLR before?  If you have I would love to hear how you are using it.











7 responses to “What is PLR and Should You Use It?”

  1. I hadn't heard of PLR before. Sounds like a good source if I ever run out of things to write about.

  2. Interesting information. I had no idea, but I had a conversation recently with a friend who mentioned this concept. It's probably the same deal. I'll definitely check it out! Thanks for the head's up. And you're right — you can't beat the price with a stick!

  3. Carol Rundle Avatar
    Carol Rundle

    This is all new to me, Stacey, so thanks for letting me know about it. I've struggled at times to find content, so this is valuable information.

  4. It's interesting that you talk about this Stacey. I've been aware of PLR for some time now and a while back I purchased quite a large bunch of PLR material. I was really dissapointed with what I got and with a quick bit of checking I could see it was so widely shared it felt like every man, woman and their dog had seen it – despite the poor quality.

    Good luck with your PLR training event. I expect this will be really useful for many people.

  5. I've never heard of PLR, and was skeptical at first. The reasons you've stated to use PLR are sound and obvious! Especially for creating a content packet like that. Better to save yourself the time and money. I'll be looking into this for future projects I'm working on. I appreciate your post!

  6. Wow i had no idea about such things, you learn something new everyday!

  7. Interesting post on PLR. I have never used it before. I like your tips on how to change written PLR. Thanks Stacey 🙂


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