PLR stands for Private Label Rights. PLR is content created that you can purchase and claim authorship of. It used to be just written material but now includes images, web pages, video, PowerPoint, sales copy, mind maps, infographics, audio and much, much more.
PLR is a fantastic resource to use as a starting point when creating your own content. You can take PLR and practically turn it into anything you want. You can use it as it is (after making some modifications) or you can repurpose it – taking the ideas from an ebook and turning that into video training or even an information product.
It is not advisable to use PLR in the exact format you purchased it in. You are not the only person that has purchased that package – so you will want to add your own flair to it. Reputable PLR stores limit the number of copies they sell so that there aren't hundreds and hundreds of copies of the same content out there. You don't have to rewrite it all, as that would defeat the purpose of buying it, but you will need to make some changes to it.
I few ways you can quickly and easily change up written PLR:
- Change the title
- Reword the subheadings
- Change the order of the paragraphs
- Add images
- Change words to use your own voice
- Add additional information
- Tell some stories or give unique examples
- Vary the sentence openers
- Move some sentences around
- Change the format or layout
I mostly only buy PLR in topics I already know something about, otherwise I won't be able to add my own spin to it. It can be a massive time saver. I teach people how to use Aweber. I created my own video training on it and then purchased a PLR pack on teaching how to use Aweber. The reason I did that is because in the PLR back there were a few checklists and cheatsheets on the set up process. It would have cost me more money in time to create all of that myself than the $17 paid for it. I spent a bt of time making it my own and was then able to give it as an extra resource with my own training.
PLR is relatively inexpensive as more than one person is purchasing it. People that write PLR can make a lot more money writing an article once and selling it over and over again to different people than they can writing one article for one person.
You want to make sure that you purchase your PLR from a reputable source. That way you know the content is going to be good and that they haven't sold 1000 copies of it.